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As an entrepreneur or small business owner, one of the most important things you can do is develop strong relationships with your customers. And one of the best ways to do this on Instagram is by humanizing your brand – that is, adding a more personal or human element to it. To start humanizing your Instagram business account, here are some tips:
1. Showcase your Team
Your customers want to know who they’re doing business with, so make sure you introduce them to your team! Showing off your team members on your Instagram business account is a great way to show that there are real people behind your brand.
You can do this by sharing photos and stories of your team members at work, or even just casual shots of them hanging out together. This will help your customers feel like they know the people behind your brand, which can make them more likely to do business with you.
2. Share Customer Stories
Another great way to humanize your Instagram business account is to share stories from your customers. This could be anything from featuring a customer’s photo to sharing a testimonial from them.
Sharing customer stories is a great way to show that your brand is about more than just selling products or services – it’s about making a difference in people’s lives. Not only will this help you to connect with your customers, but it will also help to attract new customers who are looking for a brand that’s committed to giving back.
People love when businesses feature photos of their customers on social media it can increase your reach by up to 400%! So make sure you showcase your happy customers from time to time on Instagram. You can do this by tagging them in the photo (which will notify them), or just sharing a photo that prominently features one of your fans.
You can even run contests where your followers submit photos using a specific hashtag and then select winners to feature on your account.
3. Get Personal
While you don’t want to get too personal on your business account, sharing some personal details can help humanize your brand. This could be anything from sharing photos of yourself outside of work, to giving a glimpse into your personal life through your Stories.
Getting personal doesn’t mean you have to share everything about your life – just enough to give your customers a sense of who you are as a person. Video has quickly become one of the most popular types of content on social media, and this is particularly true on Instagram. Videos tend to get more engagement than photos does on Instagram!
So if you want your business account to feel more human and relatable, consider sharing short videos from time to time. These could be anything from customer success stories or product demos, to casual shots of what’s going on in your office or at an event you’re attending.
4. Be Human
Of course, one of the best ways to humanize your Instagram business account is simply to be yourself! Don’t be afraid to show your personality and let your customers see that you’re a real person.
This could mean anything from sharing a funny story about your day to responding to comments in a friendly and personal way. Just remember – the more human you are, the more likely your customers are to connect with you.
5. To Customize Outreach, Utilize Instagram Direct Messages
While most businesses try to respond to consumer feedback as soon as possible, being responsive on Instagram is only a start. While you’re developing your Instagram plan, consider how you can be more proactive.
Rather than focusing on the number of your story views, explore the uncharted storyland and discover what it has to offer. Most likely, the individuals you follow are already potential customers for your products and services.
But, if you want to go a step further in developing your relationship with these people, send them a direct message.
Including a CTA in your message can increase the likelihood that they’ll act on it. Also, make sure to be personal and avoid using automated messages.
Adding a human element to your Instagram business account can help you connect with your customers and build stronger relationships. There are many different ways that you can do this, including showcasing your team, sharing customer stories, getting personal, being yourself, and using direct messages to customize outreach. So if you want to humanize your brand on Instagram, be sure to try out these tips!