Jersey adverts are coming to the NHL.
The league will enable teams to build sponsor patches on jerseys beginning with the 2022-23 season after the board of governors unanimously accredited the switch, according to a person with information of a memo despatched this week. The person spoke to The Connected Press on condition of anonymity Tuesday for the reason that league had not introduced the decision.
The NHL added helmet commercials final season, which largely allowed teams to intention sponsors whole one day of the pandemic for beforehand negotiated agreements.
League officers, together with Commissioner Gary Bettman, had acknowledged the following step of going to jersey commercials would contain to be at a label that’s indispensable in hockey, a sport that has long prioritized the front of the “sweater.” Sportico first reported the addition of jersey commercials, asserting they are going to additionally be up to 3.5×3 inches.
The Novel Jersey Devils, Washington Capitals and Nashville Predators were the necessary teams to unveil helmet commercials final December. Every struck a deal done with the firm that sponsors the naming rights for its arena.
The NBA began selling jersey sponsorships in 2017-18, when Nike grew to turn into the league’s professional apparel firm. The program has introduced in successfully over $150 million in earnings.
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