Giddy up: Beyoncé stuns in a fitted denim jumpsuit for a brand new advert for Ivy Park’s upcoming western-themed series, Ivy Park Rodeo.
The yeehaw renaissance is unexcited alive and thriving attributable to Beyoncé’s most up-to-date Ivy Park series, Ivy Park Rodeo. In basically the most up-to-date advertising and marketing campaign shot, Queen Bey, 39, rocks a fitted denim jumpsuit total with a depressed denim jacket and, clearly, cowgirl hat. On story of what’s a rodeo with out a cowgirl hat? Now not a truly ravishing one at all.
The Instagram story for the singer’s athleisure dresses line shared the snapshot on Monday, Aug. 9. The Black is King artist sits atop a horse saddle towards the backdrop of a western barren situation. The Ivy Park Rodeo series, a collaboration with Adidas, will topple on August 19.
Beyoncé first announced the brand new series with a snappy visible forward of the weekend on her Instagram story. With cowboys, cowgirls, and horses abound, the rodeo-themed visible advert featured a slew of celeb cameos, including actor Glynn Turman, mannequin Paloma Elsesser, Swedish singer Snoh Aalegra, and country singer Orville Peck.
The singer also stars in the advertising and marketing campaign visible and rocks a chain of western looks that nod to her Texan roots, including revealing chaps, a red and brown sports bra and leggings bid with cow prints, and a denim mini dress.
For the Rodeo series, the enormous establish made an effort to specialize in recreation-changing figures in the industry. Ivy Park’s first rate story has been sharing particular person posts of every celeb cameo and offering inspiration background records on the figures.
For Glynn, an Emmy-successful actor who has starred in The Wire, A Diversified World, Ma Rainey’s Black Bottom, and more, Ivy Park spotlighted the actor’s summer season camp for inner-city and at-risk early life, Camp Gid D Up, and gushed relating to the “performed horseman and rodeo champion off-camouflage.”
For Orville, an brazenly-delighted country enormous establish, Ivy Park spotlighted the singer’s “triumphant songwriting skills and intentional craftsmanship,” his “odd deepest model,” and his commitment to activism.
Beyoncé has long made an effort to uplift the marginalized and infuse activism into her body of labor, including performing a Black Panther-inspired Easy Bowl bid in 2016 with fellow headliners Coldplay and Bruno Mars and showing put up-Hurricane Katrina visuals in her “Formation” music video. The extensive establish has also spoken extensively in reduction of the Black Lives Subject high-tail.