Billie Eilish launched her most up-to-date single “NDA,” from her sophomore album Happier Than Ever, on Friday (July 9) — alongside with an eerie self-directed song video. And astonishingly, no visuals or stunt doubles had been outdated.
The video depicts Billie walking on my own on a motorway at nighttime night, with deep synth bass beats and daring strings to evoke a creepy atmosphere. Infrequently, autos dash past her, inflicting Billie to alter into distressed. The bass grows worthy extra intense and aggressive throughout the match of the chorus. At one level, a workforce of darkish gloomy figures notice and stalk dull her. When she seems to be advantage, they go.
The notice itself is slightly darkish on its enjoy, as it discusses Eilish’s struggles to enjoy a non-public non-public existence and a romantic accomplice due to her reputation and the stalkers that every so normally reach alongside with it (“Needed to keep my money for safety”). She goes to this point as to come by a “pretty boy” she as soon as had pastime in to imprint a non-disclosure settlement (NDA); “‘Reason I maintain now not need him having shit to claim,” she sings.
Eilish additionally doesn’t terrified away about how her song occupation has given her 2d recommendations: “30 underneath 30 for one more year / I will be able to barely hasten launch air, I guess I hate it here / Per chance I ought to composed assume a few unusual occupation / Somewhere in Kauai where I will be able to go.”
In a most trendy episode of Unique Music Day-to-day on Apple Music, Eilish talked about how proud she is of engaged on “NDA” and its song video. “It’s positively some of the just valid movies I’ve ever made in my entire existence,” she talked about. “It changed into as soon as pretty loopy. It’s staunch.”
Eilish additionally expressed her perception that everyone ought to composed enjoy a valid to having a non-public existence. “I appreciate people’s privacy, I appreciate the overall public’s privacy, my followers’ privacy,” she talked about. “I need them to enjoy their enjoy lives and accomplish their enjoy part, and then we reach collectively and join.
Eilish’s outdated single from her album, “Misplaced Reason,” peaked at No. 27 on the Billboard Sizzling 100 upon its launch on June 2. Her first three singles — “My Future,” “Which ability of this fact I Am,” and “Your Vitality” — all hit the break 10, with “Which ability of this fact I Am” reaching No. 2.
We’ll witness how Happier Than Ever fares on the charts when it drops on July 30. Within the intervening time, witness the spooky “NDA” video above.