Burger King’s viral tweet gets backlash

Correct morning and welcome to Insider Marketing for March 9. I’m senior promoting reporter Lauren Johnson, and right here’s what’s occurring on:

• Burger King’s viral backlash.
• CBS cashes in on Meghan Markle and Prince Harry.
• Brits react to pharma ads.

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Burger King’s ‘girls folk belong within the kitchen’ tweet, intended to critique the male-dominated cooking industry, receives backlash on Worldwide Ladies folk’s Day

• Burger King tweeted “girls folk belong within the kitchen” to promote its unusual scholarship for female cooks.
• The restaurant said it was as soon as drawing attention to the inability of female representation in culinary arts.
• Some on social media said the messaging was as soon as tone-deaf and vowed to now not exercise at the restaurant.

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• Claire Atkinson experiences that CBS booked an estimated $20 million in ads for its Meghan Markle and Prince Harry interview.
• More than 50 ads aired and slots offered from wherever between $250,000 and $325,000, agencies negate.
• Parent ViacomCBS offered the Oprah Winfrey interview to 80 markets at some stage within the sector as of March 8.

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Brits are calling out the ‘dystopian’ and ‘post-apocalyptic’ American pharma ads that aired at some stage in Oprah’s interview with Meghan Markle and Prince Harry

• Brits wondered American drug ads that aired at some stage in Oprah’s interview with Prince Harry and Meghan Markle.
• Most countries have banned impart to consumer commercials for prescription medication.
• “American adverts have me basically feel love I’m in some post-apocalyptic world,” one tweet learn.

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