Memmo.me, a startup allowing users to pay celebrities for personalized video messages, is asserting that it has raised $10 million in Series A funding.
“We’re truly pondering about our mission to collapse these barriers [and help talent] join one-to-one in plot of one-to-thousands,” acknowledged co-founder and CEO Gustav Lundberg Toresson.
He added that celebrities are embracing this as a brand contemporary provide of earnings. It’s critically appealing for the period of the pandemic, nonetheless he predicted that celebrities will soundless be pondering about “making this noteworthy money from their residing rooms” after the pandemic ends.
The thought that doubtlessly reminds you of Cameo (certainly, Carole Baskin of “Tiger King” reputation has a presence on both platforms), nonetheless whereas Cameo is U.S.-primarily primarily based, memmo used to be primarily based in Stockholm, and Lundberg Toresson acknowledged its method is both global and localized — the firm is for the time being working localized marketplaces for Sweden, Germany, Finland, Norway, the UK, Spain, Italy and Canada, as nicely as a total global market.
“We want to be the plot the put aside it’s possible you’ll presumably also collect every person, from world-smartly-known skills admire a soccer or basketball celebrity, to the local musician down the avenue,” he acknowledged. “It’s all about using localization to enable you to have a examine who’s most linked for you, wherever you are.”
The startup says it has been passe to send greater than 100,000 messages globally, and that sales grew 50% every month between July of remaining year and January 2021.
The round used to be led by Left Lane Capital, with the company’s founder and managing partner Harley Miller becoming a member of the memmo board. Provide Hero co-founder Lukasz Gadowski, FJ Labs, Depop CEO Maria Raga, Zillow co-founder Spencer Rascoff, feeble Groupon operations director Inbal Leshem, Voi Technology co-founder Fredrik Hjelm, feeble Udemy CEO Dennis Yang and Wolt co-founder Elias Aalto additionally participated.
“We’ve been impressed with the tempo at which Memmo has expanded their offering all by means of markets, the put aside localization is excessive to unlocking market liquidity,” Miller acknowledged in an announcement. “The capability to monetize the gap between wealth and reputation for expertise & celebrities, your entire whereas allowing them to pick out deeply with followers, is a model that used to be handiest additional underscored by the pandemic.”
Though Left Lane is primarily primarily based in Fresh York, Lundberg Toresson acknowledged he used to be critically pondering about the company’s market ride, and that its investment would not signal an drawing conclude U.S. originate.
Memmo has now raised a entire of $12 million. The contemporary funding will enable the startup to add contemporary aspects admire live videos and to assemble out its commercial offerings, the put aside companies can rent celebrities to originate promotional videos for external marketing or inside of employee motivation.