Erin Jensen, USA TODAY
Published 5: 07 p.m. ET Feb. 11, 2021 | Up to this level 6: 08 p.m. ET Feb. 11, 2021
The full slate of Chip and Joanna Gaines’ Magnolia content will now sprout on the Discovery+ streaming platform and an app, earlier than their long-deliberate cable network, now due in January.
The Discovery-owned Magnolia network, which USA TODAY completely revealed would replace Discovery’s DIY, became once at the initiating slated for a summer season 2020 inaugurate, then pushed to October, and is now delayed further thanks to the COVID-19 pandemic.
Now, as with many media corporations, streaming shall be the foremost home for brand spanking novel content. “The cart and the horse have positively been reversed,” Chip instructed TV critics Thursday.
Novel streaming app Discovery+ will expand a preview of Magnolia Network on July 15, when a stand-alone Magnolia app additionally will inaugurate, free to Discovery+ subscribers, that comprises “extraordinary workshops, an effortless-to-consume buying expertise and extra.” Discovery+ charges about $5 a month, or $7 for an ad-free version.
The Gaineses rose to popularity as the stars of the HGTV collection, “Fixer Upper.” The display signed off in 2018 after 5 seasons, but the Waco, Texas, residents announced a revival would be a segment of Magnolia Network’s line-up in August. “Fixer Upper: Welcome Home” premiered on Discovery+ Jan. 29.
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Thursday, Chip instructed newshounds at a Discovery+ Television Critics Association panel that the transition to a streaming platform, where content is on the complete dumped in full and will also be consumed rapidly, has been an adjustment. He says he and Jo would commit a calendar yr of their life to “Fixer Upper,” producing a season’s rate of episodes distributed to audiences weekly.
“In the occasion you’re in television, actuality television namely, you’re shopping and selling a yr of your life for in level of fact 13 to 18 episodes,” Chip Gaines says. “You’d gather on the other aspect of that and whisk, ‘All interesting, let’s conclude that once more.’
“With streaming, it is seemingly you’ll perchance additionally consume 13-18 episodes in an evening!” he says in comparison. “Now when anyone calls me and says, ‘Whats up, I binge-watched your complete season final evening from 8 p.m. to 2 in the morning, and you’re sitting there going, ‘My complete yr got that person one evening of information?’… That for me has been doubtlessly the toughest segment of this challenge is it sounds like an unquenchable quantity of content that it is seemingly you’ll perchance seemingly have to manufacture that machine. And we’re seeking to determine what’s the interesting stability.”
Joanna outlined theworkshops, which unprejudiced to place the target market’s DIY wishes in motion.
“What’s always been main for us at Magnolia is giving americans the tools, the subsequent steps as a way to divulge, ‘Whats up, I’m inspired by that, but now I wish to transfer conclude it,’” she says. “And so the workshops (are) going to be that tangible tool where we’re gonna have those who indubitably know their alternate – whether that’s produce, cooking, painting – so that at the same time as you’re wanting to deep dive into a few of these issues or subjects and be taught extra about it, it is seemingly you’ll perchance additionally nearly be taught by the specialists.
“Our hope with the workshops is that it feels a limited bit extra hands on,” she adds, “that it goes from this aspirational component to now this learning expertise and indubitably helps you retain that subsequent step.”
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