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Counterpoint: Oppo surpasses Huawei and becomes largest smartphone brand in China

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Counterpoint: Oppo surpasses Huawei and becomes largest smartphone brand in China

Oppo was the finest smartphone maker in China for the main time ever, stories Counterpoint Learn. Here’s the of two factors: Oppo’s upward push and Huawei’s decline.

This January Oppo captured 21% of the Chinese market, putting it on high. Fellow BBK brand vivo was conclude behind with 20%, tied with the ailing Huawei. Behind that are Apple and Xiaomi, both at 16%.

Early Newspaper

Under is a timeline of Oppo’s increase. Its market share in January increased 33% in comparison to December and 26% in comparison to January 2020. Existing that the company’s 5G fashions are tracked one after the other as Counterpoint marks them as key drivers of increase.

Oppo surpasses Huawei and becomes largest smartphone brand in China

And it’s easy to search for why – 5G smartphones made up 65% of all units supplied in China during the final quarter of 2020. This additionally explains Huawei’s woes.

The corporate can source 4G chips, but for 5G telephones it has to rely on the chips it stockpiled sooner than the change restrictions came into finish. So, Huawei has shifted its center of attention to the highest price market the attach income margins are bigger (but sales volumes are lower).

Oppo was ready to take the ceded market share. The analysts point to the a hit Reno5 mid-ranger and the inexpensive A-series, both of which have 5G fashions at varied designate points.

Huawei’s decline has been in point of fact handy for Xiaomi too. Interestingly, it and the BBK brands are advancing on assorted fronts – Xiaomi is eating into Huawei’s online business, Oppo and vivo are doing better in offline sales.

China Smartphone Shipments Market Half (%)
Brands 2019Q3 2019Q4 2020Q1 2020Q2 2020Q3 2020Q4
Huawei* 40% 35% 41% 46% 43% 30%
vivo 19% 17% 17% 16% 18% 18%
Oppo 18% 16% 15% 16% 16% 16%
Xiaomi 8% 9% 11% 10% 13% 13%
Apple 8% 14% 9% 8% 8% 8%
realme 0% 0% 0% 0% 0% 2%
Others 6% 9% 6% 4% 2% 13%
Huawei includes HONOR

Offer: Counterpoint

Obviously, the sale of Honor additionally resulted in a pointy decline in market share. Beforehand, the analysts tracked the combined Huawei + Honor numbers. The table above reveals the quarter by quarter modifications in market share leading up to January’s upset.

Offer | By strategy of

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Counterpoint: Oppo surpasses Huawei and becomes largest smartphone brand in China