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Extra Australian wines on overseas tables, just not in China

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Extra Australian wines on overseas tables, just not in China

Australia’s wine exports to the United Kingdom have reached their highest degree in a decade, but China remains essentially the most profitable market for Australian winemakers for now. 

Key points:

  • Australian wine exports in 2020–21 fell 10 per cent in mark, to $$2.56 billion, over these in 2019–20
  • Exports to the United Kingdom are at their highest degree in 10 years
  • Excluding mainland China, Australia’s exports rose by 12 per cent in mark, to $1.96 billion

Australian wine gross sales to several countries grew in the previous financial year.

Early Newspaper

Hong Kong, in particular, jumped 111 per cent to be Australia’s fourth-largest market in mark, worth $187 million. 

Wine Australia’s classic manager for company affairs and regulation, Rachel Triggs, acknowledged the expansion in exports to the UK — up 23 per cent in mark and 16 per cent in volume — turned into once specifically strong in the first half of of the year.

“There turned into once a surge in wine gross sales in the off-premises gross sales as a result of COVID-19-related shutdowns of restaurants and bars as correctly as some exporters sending wine to market sooner than Brexit because they were concerned concerning the crimson tape they would perhaps well perhaps endure after Brexit,” Ms Triggs acknowledged. 

“We are, then again, seeing increases across quite about a markets.

“For instance, we’re already seeing an even development and double-digit increase in the UK, Hong Kong, Singapore, South Korea, Malaysia, Thailand and Taiwan.”

A table shows the Wine Australia statistics

Australian wine exports declined 10 per cent in mark in 2020—21, to $2.56 billion.(

Equipped: Wine Australia

)

These increases, then again, have not been ample to offset the 33 per cent fall in mark to China. 

Potentially the most modern Wine Australia export document has shown the conclude China’s tariffs — of 107 per cent to bigger than 200 per cent — have had on Australia’s wine industry. 

In the six months to June this year, Australia exported just $13 million worth of wine to China, in comparison to $490 million over the related length last year. 

Consequently, wine exports in 2020–21 declined by 10 per cent in mark, to $2.56 billion total, and export volume turned into once down 5 per cent, to 695 million litres.

On the opposite hand, excluding mainland China, exports increased by 12 per cent in mark to $1.96 billion and increased by 6 per cent in volume to 643 million litres.

Exports to the United States additionally declined 7 per cent in mark, to $400 million, and by 8 per cent in volume, to 127 million litres — or 14 million 9-litre case equivalents.

Ms Triggs acknowledged that — given the amount of wine Australia needed to promote turned into once at an all-time low last year after three consecutive lower vintages in 2018, 2019, and 2020 — it turned into once optimistic to scrutinize so many markets buying extra Australian wine.

“China turned into once a amazing market for a amount of exporters and a amount of exporters did essentially correctly there and they were getting essentially appropriate money for their product,” Ms Triggs acknowledged.

“However it would not necessarily imply there weren’t various markets that were looking for Australian wine and that’s the reason what we’re seeing across the globe in these increased figures in a amount of various markets.”

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Extra Australian wines on overseas tables, just not in China