Ford’s note up to the Mach-E is F150 Lightning and if you happen to didn’t mediate Ford comprise been fascinated about EVs, mediate all over again. While the authentic unveil obtained’t happen except 11: 30AM AEST, there has been moderately a pair of vital parts already leak on-line, furthermore helped by President Biden riding in the unreleased truck the day before at the present time.
If we ignore the Focal level Electric and talk about this generation of electric autos, the 117-year-vulnerable firm controversially historical their performance band Mustang to tag the Mach-E and are in actuality tackling their greatest vendor, the F-Sequence autos.
In Q1 20221, Ford sold 203,797 F-series autos, led by the F-150. By introducing the F150 Lightning, Ford, as one of the substantial legacy auto manufacturers is getting fascinated about this transition away from their money cow. Ford sold 521,334 autos in the first quarter of this year, extra than Tesla sold for the entire 2020 year, but there’s so much to play out in this transition to EVs.
Launched the product is one element, transport it is another and monitoring client demand will be the substantial indicator as to how eager Ford fans are to kill the pass.
The comprise of the F150 Lightning is completely extra conservatives than a pair of of the opponents, absolute self perception in an strive to charm to the greatest skill viewers, with out being controversial with a thorough sleek comprise.
There will be no mistaking the F150 Lightning on the avenue, with a huge light bar that looks to be relish an moustache, wrapping the daring front grill. The front is daring and flat, a smartly-recognized comprise attribute to Ford autos, but that’s now not severely conducive to the aerodynamic effectivity.
Another weird resolution is the inclusion of mounted door handles, rather than the now frequent flush door handles that furthermore steer definite of lend a hand disturbance as it passes down the facet of the automotive, creating lumber, the enemy of vary.
It looks we furthermore comprise the F-150 Lightning will proceed the vertical display conceal with constructed-in hardware quantity dial of the Mach-E, now not vital, but now not surprising they’d proceed with it.
While looks to be are vital to the attempting to fetch resolution, many truck traders take a truck on story of the utility it affords in both storage and payload, moreover to towing skill.
It looks Ford are throwing a substantial battery at the recount, rather than kill the now not easy comprise decisions to optimise for vary. The F-150 Lightning is anticipated to uncover between 230-300 miles, which in the genuine world, will be a ways less, severely when under load.
I mediate it’s vital that the EV version of the F150 is extra succesful, now not less, than existing choices. In acceleration, it completely will be, but virtually every other performance metric, it looks relish there will be compromises.
Officially we don’t comprise 0-60mph (or 0-100km/hr) times, but it is anticipated to be someplace in the 4-4.5 2nd vary.
Label and Availability
The F-150 Lightning starts at US$39,974 and is place to hit US dealerships in mid-2022. As for after we’ll watch the F150 in Australia, that stays a hot subject and Ford are yet to verbalize a launch date.
ICE vs EV
Ford’s substantial recount here is twofold. For these house owners who’ve decided their next automotive take will be electric, can they purchase F-Sequence traders, or will the be tempted by extra radical approaches by opponents.
The 2nd substantial recount is to persuade the devoted ICE enthusiasts that transferring to ICE is a much bigger automotive, whereas now not canibilising their delight in gross sales. Inevitably this has to happen to be winning in Ford’s EV efforts, but the transition will deserve to happen slowly, over the next decade, for Ford’s manufacturing and parts suppliers to have a look at alongside.
Presumably the greatest recount Ford (and other legacy auto) has is the dealership mannequin. In a world the save enlighten on-line gross sales to customers is without warning turning into the norm, the requirement for therefore many dealerships is much less. The service facet of the commerce will furthermore essentially commerce as these sleek EV devices simply require much less servicing, with many less transferring and serviceable parts (one of the greatest attributes for house owners).
Ford vs the opponents
There’s in actuality two serious gamers coming to market, Tesla’s Cybertruck and Rivian’s R1T, both very succesful, aggressive electric truck choices. The designs are a ways extra controversial than the F150 lightning, but that in general is a plan card for these looking out for to face out from the crowd.
It’s the capabilities of performance, towing and storage which would possibly possibly be furthermore very varied choices in the Tesla and Rivian, on the other hand, there’s are other parts to this resolution making and that’s skills, autonomy and recharging networks.
By comparison, the Tesla’s Cybertruck affords up to 500+ miles, 14,000 pound towing skill and <2.9s 0-60 times.
The Rivian R1T affords 300+ miles of vary (400+ mile variant is coming), 11,000 pounds of towing skill and zero-60mph time of 3 seconds.
That you just can presumably seek the authentic unveiling at 11: 30am (AEST) below. Let’s hope there’s some surprises, relish a special Raptor edition.