DETROIT – Ford Motor‘s upcoming F-150 Lightning electric pickup is already attracting potentially original potentialities to the automaker.
The company on Wednesday talked about it has received higher than 120,000 reservations for the automobile since its debut in Could well perchance. Of which, about 75%, or 90,000, are original to Ford, according to the company.
Whereas the reservations are non-binding and solely require a $100 deposit, the form of high share of likely original investors is spectacular for any automobile as nicely as sales expectations.
A huge chunk of those reservations would possibly perchance likely end up as sales. Ford last month talked about it has converted about 66% of the 190,000 reservations for its impartial no longer too lengthy ago launched Bronco SUV to orders.
Ford aloof has comparatively of catching as much as perform to make a choice out as much as reservations for Tesla’s Cybertruck. Lower than a year after its debut, Tesla in September talked about it had received nicely over 500,000 orders for its Cybertruck.
Ford CEO Jim Farley in the course of the company’s second quarter earnings call Wednesday informed investors that the company is working with EV battery cell suppliers to build higher capability for its EVs, including the F-150 Lightning and Mustang Mach-E crossover.
Pricing for the F-150 Lightning will vary from about 40,000 for a work-oriented truck to higher than $90,000 for its top-end mannequin. Consumer-centric devices will originate up at about $53,000, according to the automaker.
Ford talked about customer orders for the F-150 Lightning will originate up in the autumn, followed by deliveries starting in the spring of 2022.