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Hats, heels and heifers: Characters showcase fashion at Australia’s biggest beef industry event

Hats, heels and heifers: Characters showcase fashion at Australia’s biggest beef industry event

From mettlesome sunnies to bootleg denims, tonnes of atypical fashion is on level to in Rockhampton, with thousands of other folks streaming via the gates of Beef Australia 2021.

Born and bred in the ‘Beef Capital’, Charni Finnegan, used to be stopped several times for her purple reflective, faux-diamond encrusted shades.

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“I supplied them on-line for $2, so [I thought] yeah, would possibly perchance presumably as successfully attach on them out – demonstrate my fashion right here in Rocky,” she acknowledged.

“All the things is roughly color coordinated, bought the purple boots, purple shirt, purple belt, everything else matches – so or no longer it is great.

“Any chance I accept, I constantly indulge in something very atypical on.”

Charnie Finnegan wearing faux-diamond encrusted sunnies, pink reflection, pink shirt, big hat.

Rockhampton native Charnie Finnegan goes all out for Beef Australia every three years.(

ABC Capricornia: Erin Semmler


Even with out a single cow to her establish, the 27-year-habitual is all about embracing Beef 2021 fashion.

“I attempt to traipse at any time when or no longer it is on,” she acknowledged.

“I in fact indulge in a odd obsession with cows. I simply esteem cows, [even] rising up, so would possibly perchance presumably as successfully be part of in.”

‘A hat is an extension of somebody’

Central Queensland artist Jules Holland embroidered her first hat whereas working in Cape York as a ranger about two years ago.

“I simply appeared over at my habitual beaten-up Akubra, and I believed I’ll perchance presumably attach some flowers on it, and I didn’t mediate something about it,” she acknowledged.

“Then everybody saved asking me who had made my hat and where they would possibly presumably accept one, so I started making them, and internal six months, I’d stop my job and I was doing it beefy time.”

Jules Holland embroidering a hat and wearing another hat.

Emu Park artist Jules Holland says a hat is an extension of a particular person.(

ABC Capricornia: Erin Semmler


The Emu Park lady acknowledged her work had sustained her via the coronavirus pandemic.

“It used to be no longer easy, as a cramped enterprise that’s simply initiating out, that used to be somewhat a provoking time,” she acknowledged.

“But. my enterprise, Beltera simply went from strength to strength, and or no longer it is related with other folks. Folks are really loving what I’m doing and what I’m creating.

“I in fact indulge in females that will ship me a standard Akubra and they’ll order, ‘Jules, I’d in fact take care of this flower to indicate my mother and this flower to reference my grandfather’, and I will create something in fact, in fact gorgeous.”

Green emroidered hat with beautiful Australiana bottlebrush design, Jules in background embroidering.

Jules Holland says it would possibly perchance take hold of several hours to embroider a single hat depending on the function.(

ABC Capricornia: Erin Semmler


Ms Holland acknowledged hats had been greater than a straightforward fashion statement.

“I esteem to stare other folks that attach on their hats to an lumber of their lives, I mediate it says so much,” she acknowledged.

“I mediate a hat is more of an extension of somebody – or no longer it is portion of them.

“It be portion of their persona.”

Boots and attire

Jack wearing a hat, blue shirt and his brown, black and white boots, close up of boots on the right.

Jack Harrington, 6, loves carrying his “fancy” boots across the cattle yards.(

ABC Capricornia: Erin Semmler


Jack Harrington, 6, lives on a cattle farm in Richmond. He acknowledged he in general wore his boots in the cattle yards.

“They’re fancy – brown, sad and white,” he acknowledged.

Three women stand smiling at the camera, people in background.

Lilli Molloy (centre) bucked denims and opted for a costume as an alternative.(

ABC Capricornia: Erin Semmler


Rockhampton native Lilli Molloy went for a costume rather than the mainstream denims.

“I chose the costume because I was a piece terrified I’d accept too hot,” she acknowledged.

“It be a green mini costume with white polka dots and it wraps at the waist, and I’ve bought my Akubra on because I needed to suit in – and sun safety.

“The earrings, they’re minute hand-blown glass grapes from a girl who makes them down in Adelaide.”

Hats, heels and heifers: Characters showcase fashion at Australia’s biggest beef industry event