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Interview: Xiaomi’s Andrzej Gladki talks foldable phones and market expansion

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Interview: Xiaomi’s Andrzej Gladki talks foldable phones and market expansion

Xiaomi now not too prolonged ago opened its first Mi Retailer in Bulgaria, positioned on the Paradise Center in the country’s capital – Sofia. Following the match we had a probability to focus on with Mr. Andrzej Gladki, who is currently the company’s Deputy General Supervisor for the CEE & Nordics self-discipline.

Mr. Gladki is responsible of the sales in all channels within the self-discipline and the management of the sales group, and he told us that the Mi Retailer in Sofia is correct the first of the assorted stores Xiaomi’s planned to open in Bulgaria. Mr. Gladki additionally revealed that the legit Mi Stores in Bulgaria will work with a brand recent distributor having its have channel, which device it may per chance per chance probably per chance be less difficult for the consumers in the country to make a decision on Xiaomi merchandise that weren’t available sooner than. You can per chance per chance read the interview below for the total runt print.

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Interview: Xiaomi's Andrzej Gladki talks foldable phones and market expansion

Xiaomi keeps expanding its presence in extra and extra markets, with Bulgaria turning into the most up-to-date to win an legit Xiaomi store – which may per chance per chance be the next worldwide locations to your roadmap?

Our self-discipline (CEE & Nordics / Northeast Europe) consists of 26 markets. We are present with switch operations working in all of these, with both native groups or covering some markets from the neighboring worldwide locations. Concerning Xiaomi Stores, now we have already obtained 108 in our self-discipline. The subsequent store openings are planned in Romania, Croatia, Slovenia, Czechia, Slovakia, Poland, Albania, and pointless to disclose Bulgaria.

How crucial is it to have those flagship stores for the success of the brand? Are they extra of a reputation booster that helps toughen brand recognition, or enact they additionally do sense as a successful retail channel on their very have?

We are opening Xiaomi Stores alongside with our Companions and we positively desire them to be triumphant for them. We are implementing extra and extra analytics to stable this ingredient. By bettering the retail effectivity and broadening the portfolio of our ecosystem merchandise, Xiaomi Stores can even be commercially successful by every elevating the sales volume and reducing the fee. On the opposite hand, Xiaomi Stores are now not handiest a core sales channel. It’s additionally a showroom to showcase the paunchy portfolio of our merchandise to our Xiaomi Fans, customers and Companions.

As a put together-up to the outdated request – will we request Xiaomi to expand its store community in Europe or point of curiosity extra on on-line sales and carriers?

Being the No. 1 smartphone manufacturer in Europe and No. 2 on this planet, with a ambitious and rising portfolio of AIoT merchandise, now we have to expand all our channels. E-commerce and Xiaomi Stores community are veteran, core channels of Xiaomi. On the opposite hand, provider and open market retail channels are equally crucial and we are covering them efficiently at some stage in the present years. In our self-discipline, CEE & Nordics, the provider channel is required and influential.

What’s the relative reputation of the Xiaomi line-americain Europe – is it the Redmi phones that sell the handiest, the flagship Mi line, or the POCO ones?

Every line-up has its have product pursuit. The Xiaomi sequence objectives to bring the most developed and innovative technologies to the high-quit segment, while the Redmi sequence specializes in offering quality merchandise to the mass market at very affordable costs. POCO, as an honest brand, is designed for geeks and tech fans, extremely younger, standard and highly efficient.

Particularly, it may per chance per chance probably per chance be gigantic if that you just can additionally share extra about the efficiency of the Mi 11 Extremely – it’s an perfect flagship that we totally cherished, however it surely’s an opulent mobile phone too. Can you share how many devices from that one you managed to sell, or a minimum of if it met its sales targets?

Xiaomi launched that it sold out Mi 11 Extremely at a earnings of RMB 1.2 billion (about $185 million/€155 million) in fair 60 seconds on the initiating sale. That’s RMB 20 million (about $3 million/€2.6 million) per 2d. You can per chance per chance factor in how standard it used to be amongst shoppers. In many markets, it has sold out fully.

Earlier, there were experiences that the Mi MIX Fold is coming to Europe on the quit of Q2, however that never materialized. Are there any particular plans for bringing your first foldable mobile phone here?

We understand that there are users very serious about foldable devices, and we’ll defend you posted on any future plans.

Xiaomi has repeatedly been looking out for to cater to the supreme target audience capability by releasing a good line-up of phones and giving of us extra selection, however that has drawn criticism as it makes navigating said line-up reasonably advanced. Going forward, enact you’re feeling that this technique is working smartly ample, or enact you intend to streamline the road-up to a degree?

Despite the fact that we provide many devices, we provide one thing at as regards to any imprint range. Customers can divulge the handiest and most suited instrument basically based mostly completely on their budget. I have to again address our commitment: From entry-stage to top class, Xiaomi pursues the handiest at every imprint segment. Our mission is to let all and sundry on this planet abilities a bigger life through innovative technology.

What enact you’re feeling may per chance be the principle trends in smartphone construction in the next years – which areas are Xiaomi focusing the most efforts on?

We are able to disclose that smartphones as a category or do-ingredient already carried out maturity years ago. We had extra differentiation at some stage in the pre-smartphone generation. Now, it’s extra about refinement, love higher shows, extra processing energy, extra memory, greater battery efficiency, and so on. There are pointless to disclose promising trends love foldable shows or bid assistants that can switch a bit the paradigm of human-technology interplay.

Xiaomi has repeatedly targeted on bringing handiest quality merchandise at affordable costs and we are now not going to alter our predominant values. In a roundabout device, our motto is “Innovation for All people”.

Is there one thing you’d love to share with our readers?

I have to thank you very powerful for the change to refer to you as I’m for my fragment a gigantic fan of GSMArena for practically 20 years. 😊 The media has repeatedly been a gigantic source of recordsdata and opinions to me. For all GSMArena readers I have to impart and mumble them that Xiaomi is with out a doubt one of the essential most sharp and attention-grabbing tech companies on this planet. We made implausible achievements one after one other. Ideal a few days ago, we were integrated in the Fortune Global 500 checklist of 2021, ranked 338th, advancing 84 locations when put next with remaining year. We additionally grew to change into World No. 2 smartphone brand and No. 1 smartphone brand in Europe by methodology of shipments in Q2, 2021, basically based mostly completely on multiple market be taught institutes. Our technique, imaginative and prescient and distinctive switch model affords us energy and momentum to construct our subsequent peaks. I promise to all our Xiaomi fans that we will do of us’s lives extra pleasant and handy and we are able to proceed positively shiny all of us around the arena for many, many extra situations! Come and abilities a bigger, smarter life with us!

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Interview: Xiaomi’s Andrzej Gladki talks foldable phones and market expansion