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Invasive Asian carp is getting a new name and a public makeover to draw more eaters

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Invasive Asian carp is getting a new name and a public makeover to draw more eaters

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Many sustain in ideas Asian carp to be public enemy No. 1 when it comes to invasive species within the U.S. Their colonization has introduced them to the Great Lakes.

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Detroit Free Press

DETROIT – Care for a plate of slimehead? How about some orange roughy?

It be the same fish, nonetheless one sounds mighty more palatable than the alternative. The U.S. National Marine Fisheries Carrier gave the slimehead a rebranding within the late 1970s in an effort to make the underused fish more marketable.

Now, Illinois officials and their partners want to give the invasive Asian carp threatening the Great Lakes a similar makeover. The goal: To develop the fish’s image as a healthy, exquisite, organic, sustainable food source — that may, in flip, regain more fishermen taking away more tons of the fish from Illinois rivers correct outdoor of Lake Michigan.

Markets such as pet food, bait and fertilizer have expanded the usage of invasive Asian carp in present years. But “it be been hard to regain the human consumption part of this because of the four-letter word: carp,” said Kevin Irons, assistant chief of fisheries for the Illinois Department of Natural Assets.

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A paunchy-on media blitz is coming later this year to change that. The proposed new name for the fish is being kept tightly underneath wraps for a astronomical rollout in June, prior to the Boston Seafood Display in mid-July. But other aspects of the “The Finest Catch” campaign will indicate that the invasive Asian carp species — silver, bighead, grass and black carp — are flaky, tasty, organic, sustainable, low in mercury and rich in protein and omega-3 fatty acids.

“To us in America, we assume carp as a bottom-feeding, muddy-tasting fish, which it is typically,” said Dirk Fucik, owner of Dirk’s Fish and Gourmand Store in Chicago, who has had success with occasional serving of Asian carp to customers and is participating within the rebranding effort.

“But Asian carp is a plankton-feeder. It be a different fashion of flesh — mighty cleaner, sweeter-tasting meat.”

Fucik called the upcoming national marketing campaign “the greatest push that we now have considered so far with these fish.”

Asian carp were launched within the southern U.S. within the 1960s and ’70s to control algae blooms in aquaculture facilities, farm ponds and sewage lagoons. Floods and human mismanagement helped the carp escape into the Mississippi River system, where their spread exploded.

A 2019 gape trying at 20 years of fish population data on the upper Mississippi River confirmed bighead, silver, grass and black carp out-compete sport fish, causing population declines for prized species such as yellow perch, bluegill, and black and white crappie.

Must always Asian carp make it into the Great Lakes, many scientists imagine they would cause a spacious disruption to the aquatic food chain and damage, perhaps irreparably, a $7 billion annual Great Lakes fishery.

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Plans are within the works for a $778 million Asian carp barrier at the Brandon Road Lock and Dam on the Des Plaines River about 27 miles southwest of Chicago in Joliet, Illinois. The barrier will consist of electrical energy, unappealing sounds for fish and gates of bubbles as deterrents.

But traditional-fashioned fishing of pools of carp within the river systems between the Mississippi and Lake Michigan is also proving effective in preserving back the potential Great Lakes invaders.

Shawn Label, a commercial fisherman based in Fulton, Illinois, has fished the rivers for Asian carp on contract with the Illinois DNR since 2010. Then, they caught boatloads of carp, almost all 20 to 50 kilos, he said, with some up to 70 kilos or more. Now, the fish are typically 3 to 12 kilos, or even smaller, he said.

 “We almost never catch a fish over 30 kilos anymore,” he said. “That mass that was there when we started, when they said they have to carry out something to save the lake, we have drastically within the reduction of it to shreds.”

Back when the program started, bighead carp made up about three-quarters of the catch. Now, they are much less than 10%. The contrast? Fishermen catch the bighead carp more easily, so they’ve caught them in far greater numbers over the years. “The bigheads don’t jump, the silvers carry out,” Label said. 

It be silver carp that present the iconic images of fish leaping out of the water en masse, potentially endangering boaters. Fishermen can have silver carp trapped in six rows of netting “and they’re going to hop over all six of them,” he said.

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‘A spacious alternative for this market to expand’

State-contracted fishermen like Label fall their loads off at the dock, with state officials developing markets for the carp.

“A lot of the fish are outdated-fashioned for organic fertilizer, pet treats,” he said. “They sell a fair amount for … lobster bait, crawfish bait.”

Roy Sorce’s family ran a food provider distributorship in Illinois for 49 years. Last year, he transformed the business to Sorce Freshwater, seeing a future in Asian carp.

“We take the fish from the fishermen and we glean markets to sell them,” he said — bait and fertilizer companies, as successfully as pet food and for human consumption.

What started as 30,000 to 40,000 kilos of fish a week is now up to 80,000 kilos, with masses of room to develop, he said. He hopes to add on-place processing of the fish in coming months. 

“There’s a spacious alternative for this market to expand,” Sorce said. “We now have already made inroads … it all has to carry out with education and marketing. Because of COVID, all individuals is so tied up with other issues and priorities. They don’t want to deal with something new, or strive something new, but.”

In Kentucky, Asian carp have moved from the Mississippi and Ohio rivers into tributaries and in two of the state’s greatest reservoirs, Kentucky and Barkley lakes. Peoria, Illinois-based Colgan Carp Solutions has labored with fishermen there to take Asian carp to be used as lobster bait in New England.

“The fishermen cherished it — they said it fishes successfully. It be an oily fish,” founder Brian Colgan said.

COVID-19’s impacts on tourism and restaurants have hit the lobster market hard as successfully, so demand dried up over 2020, he said. 

“The fair news is the fishermen started calling again in September and October,” he said.

In Canada, Montreal-based Wilder Harrier last year launched an Asian carp-based canine food.

“We want to tackle the unsustainability of our food system at large … the heavy exercise of animal protein in a rising human population of 10 billion folks that we correct cannot sustain,” company co-founder and CEO Phillippe Poirer said. “We decided to start with our pets.”

Among the company’s merchandise are pet treats made from protein from crickets and a species of waft. Learning of the Asian carp be anxious correct outdoor the Great Lakes, it gave the influence a match, Poirer said.

“Making an attempt to decrease the environmental impact of our food system comprises protein sources from species that are damaging our ecosystem, such as invasive species,” he said. “Asian carp has a lot of small bones and really is no longer ideal as a fillet fish for human consumption. But as soon as floor up, it be splendid for cats and canine. It has a great nutritional profile, and it be very appetizing for them.”

Ah, them bones. Asian carp have many runt pin bones all via their fillets. They’re actually so small as to be fit for human consumption, nonetheless they are a hurdle for an American market, Fucik said.

“American folks carry out no longer like bones,” he said. “Chinese language folks will eat a fish fair off its bones, nonetheless in America, folks want a 4-ounce salmon fillet, skinless, boneless, that grows on a tree.”

Some better-train filleting and meat-grinding, nonetheless, can overcome the pin bone issue, Fucik said.

The upcoming Asian carp — or whatever the fish will soon be called — marketing push will examine to connect with grocery stores, restaurants, and institutional places such as universities and food pantries. “Anybody who needs to eat proteins,” Irons said.  The message: “When you are trying it, it be going to be exquisite.”

And it be all for a vital environmental cause. Sorce distinguished that the Brandon Road Lock and Dam Asian carp barrier proposed for Peoria is level-headed about seven years or more away.

“We are a last line of protection,” he said. “If we can harvest these fish out of the Peoria pool, we can decrease the strain going north.”

Notice reporter Keith Matheny: @keithmatheny

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Read or Share this story: https://www.usatoday.com/story/news/nation/2021/02/08/asian-carp-rebranding-fish-regain-new-name-appeal-eaters/4430629001/

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Invasive Asian carp is getting a new name and a public makeover to draw more eaters