Is it acceptable for a non-wool product to market itself as vegan wool? Fully no longer, in retaining with Wool Producers Australia.
- A brand new product constituted of weed fibre and cotton is being marketed as “vegan wool”
- Wool producers jabber wool can most productive near from an animal
- Weganool’s retailer says the product has identical traits to wool
The peak physique for woolgrowers is riled up by a marketing campaign for a brand new product known as Weganool, fabricated from three parts cotton and one allotment fibre from the weed calotropis, which is frequent in parts of northern Australia.
Weganool is processed in India and is being modified into clothing by Belgian designer Infantium Victoria, which markets its garments as “100 per cent organic and PETA-authorized vegan”.
Infantium Victoria has defended the exhaust of the timeframe “vegan wool”, saying the product is marketed that manner as it has identical properties to wool.
‘Untrue and misleading’ claims: Wool Producers Australia
Wool Producers Australia chief government Jo Corridor said the definition of wool was dusky and white.
“I feel or no longer it’s indubitably vital to be obvious that if or no longer it’s no longer from a sheep, then it would possibly maybe’t be known as wool,” she said.
“Any other fibre claiming to be wool is faulty and misleading.”
Ms Corridor said she did no longer value the vegan community’s opposition to wool.
“Wool is the enviornment’s most sustainable fibre and it has all of these unbelievable attributes like biodegradability and sustainability and breathability and we predict extra folks ought to quiet be the exhaust of wool,” she said.
No matter the fast upward push of veganism globally, Ms Corridor said Wool Producers Australia would no longer be looking out to convince vegans to place on wool.
“I’m no longer obvious there’s any point in looking out to become a vegan, appropriate like or no longer it’s reasonably pointless for a vegan to expend a stare at to become a meat eater,” she said.
“There appropriate would possibly maybe no longer be that frequent ground and they also’re appropriate no longer our target viewers.”
Weganool has ‘identical traits’ to wool
Dinie van den Heuvel, spokesperson for Weganool and co-owner of Infantium Victoria, defended the exhaust of the timeframe “vegan wool”.
“The reason that it has been communicated like here’s because in case you touch it … it responds in the identical manner,” she said.
“It has the identical antibacterial properties and microscopically it responds in very identical ways.
Ms van den Heuvel said she did no longer affirm Weganool would expend any of wool’s market allotment.
“I invent no longer affirm or no longer it’s a threat to wool, I feel or no longer it’s something that exists next to it, for the reason that fibre reveals very identical traits,” she said.
Wool ‘no longer as eco-pleasant as or no longer it’s made out to be’
Emily Rice, manager of outreach and partnerships at PETA Australia, challenged wool’s inexperienced credentials.
“I feel the argument that or no longer it’s sustainable and inexperienced appropriate because it comes from an animal is barely a fantasy that folk ought to field,” she said.
Ms Rice said plant-based merchandise like Weganool were changing into increasingly standard globally.
“Plant-based supplies indubitably are initiating to lope ahead because they’re out of the ordinary extra sustainable, out of the ordinary extra viable to exhaust and they also invent no longer depend on a intermediary that has emotions and suffers,” she said.
Ms Rice said she had no field with the labelling of replacement clothing and food as “vegan”.
“We relish this debate with things like milk, and also you would possibly maybe well per chance likely pull hairs about any of these things and it indubitably would not alternate anything,” she said.
“The actuality is, the reason these merchandise are named that manner is so that they’ll integrate proper into a market that folk already value.”