NOAH 12, the premium arak, which is a joint partnership between Tempo’s Masterpiece Group and comedian Tzion Baruch
(photo credit: SHUKA COHEN)
Israeli brand of arak, NOAH 12, distilled in northern Israel, launches
By MICHAL GALANTI
AUGUST 24, 2021 11: 54
Earlier this week, opposite the setting solar, NOAH 12, the premium arak, which is a joint partnership between Tempo’s Masterpiece Group and comedian Tzion Baruch, modified into launched.
The contemporary brand is a premium arak produced on the Kawar distillery in northern Israel, using a course of that combines extinct distillation in copper boilers with superior know-how, quality raw supplies, and a rigorous production course of.
The name chosen for the contemporary arak brand is NOAH 12.
The observe ‘Noah’ refers to the Biblical personality, who modified into the first particular person in the Bible to alter into inebriated. It is often the name of Zion Baruch’s son. The quantity 12 represents the 12 activated carbon filters with which the arak is processed and the Twelve Tribes that are the muse of our ancestral roots and Israeli custom.
Jacques Beer, Tempo chairman and owner, Daniel Beer, Deputy CEO of Tempo, and Uri Shekel, CEO of Masterpiece Group, attended the originate on the Blue Seaside in Tel Aviv.
Jacques Beer and Tzion Baruch. (Shuka Cohen)
Other than the businessmen who bought a first taste of the contemporary arak, the inventive part of the evening modified into supplied by singer Bar Tzabary, followed by Trifonas and his band. One would possibly presumably presumably hear plates breaking amidst the dancing on the match.
The Israeli band Trifonas. (Shuka Cohen)