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Just Whisk Dairy logo for processors draws mixed response after ACCC approval

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Just Whisk Dairy logo for processors draws mixed response after ACCC approval

The Australian Opponents and Particular person Commission (ACCC) has formally favorite a milk mark that objectives to showcase processors and styles that pay their farmers a sustainable note.

Key factors:

  • A brand fresh logo has been developed by the Queensland Dairyfarmers’ Organisation to showcase dairy processors who pay farmers somewhat
  • Sarah Bucher from Maleny Cheese says the mark has the aptitude to be expanded across the nation
  • North Burnett processor Robbie Radel is sceptical with technicalities providing obstacles to his eligibility

The Just Whisk Dairy logo became as soon as developed by the Queensland Dairyfarmers’ Organisation (QDO) with the instruct authorities closing year and is predicted to initiate later this year.

Early Newspaper

Firms need to use milk from Queensland cows, Australian-made products, and pay farmers a note the industry deems sustainable for farmers.

Sara Bucher, a element-proprietor of Maleny Cheese and Obi Obi Dairy on the Sunshine Fly, watched the mark make and became as soon as assured her set apart would qualify for the logo.

“We pay above and sensible for our instruct, we continuously accept as true with for the past 17 years and we continuously will,” she acknowledged.

The couple with a range of their yoghurts and cheese

Sara Bucher from Maleny Cheese (left) has been staring on the model of the Just Whisk Dairy logo and believes she shall be eligible.(

Equipped: Maleny Cheese

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Issues with qualifying

The QDO has no longer speculated on what number of processors shall be eligible for the logo, prior to the initiate later this year.

However Broad Bay processor Robbie Radel acknowledged he hoped to accept as true with the logo nonetheless wished to type out some technicalities on pricing.

“The amount that we pay to our suppliers does no longer attain the nick-off point that has been handed down,” Mr Radel acknowledged.

“We duvet the price of transport whereas the foremost processors may furthermore no longer.

“So if you add that transport note that we desire on the accountability of as a enterprise then we higher than comfortably rating past the truthful note logo nick-off point.”

A man talks on a mobile phone while driving a buggy through a paddock with cows following behind him

North Burnett processor Robbie Radel says technicalities on pricing accept as true with made it complex gaining eligibility for the logo.(

ABC Broad Bay: Eliza Goetze

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Now no longer the silver bullet

QDO president Brian Tessman acknowledged the organisation became as soon as jubilant to work with processors case by case to assess their eligibility for the logo.

“If issues are a hit down the track, and I’m by no scheme announcing Robbie will flow over out at this stage, there may furthermore be the flexibility to regulate it extra.”

Mr Tessman acknowledged if the logo became as soon as a hit in encouraging patrons to drink milk with the farmers in mind it may per chance actually per chance per chance top seemingly flow fragment of the technique to addressing the fundamental note factors confronted by dairy producers.

“That is solely 1 itsy-bitsy fragment of it, it be something we accept as true with labored on in Queensland and with any luck this can work across the leisure of the country,” he acknowledged.

“It’s far never going to repair it by itself.”

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Just Whisk Dairy logo for processors draws mixed response after ACCC approval