Katana, an Estonian startup that has built manufacturing-particular endeavor resource planning (ERP) tool for SMBs, has raised $11 million in Sequence A funding.
Main the round is European venture capital firm Atomico, with participation from angel investors Ott Kaukver (Checkout.com CTO), Sten Tamkivi (CPO Topia, previously Skype), Sergei Anikin (CTO, Pipedrive) and Kairi Pauskar (extinct TransferWise HR Architect). Previous backer 42Cap also adopted on, bringing the total investment raised by the company to date to $16 million.
Founded in 2017 by Kristjan Vilosius (CEO), Priit Kaasik (engineering lead) and Hannes Kert (CCO), Katana positions itself as the “entrepreneur manufacturer’s secret weapon” with a scamper-and-play ERP for minute to medium-sized manufacturers. The notion is to wean companies off existing antiquated tools similar to spreadsheets and legacy tool to organize inventory and production. The startup can be taking half in into macro trends, similar to the advent of online marketplaces and D2C e-commerce, that are resulting in an explosion of self sustaining makers, spanning cosmetics to home décor, electronics to attire, and meals and beverages.
“We are seeing a world renaissance of minute manufacturing pushed by the upward push of e-commerce tools and client interrogate for bespoke merchandise produced in the neighborhood,” says Vilosius. “Actual slither round any tremendous city from London to San Francisco, and also you’ll behold workshops all round you. Someone’s making organic cosmetics here; over there, someone is making electric bikes. These companies are bustle by passionate entrepreneurs promoting by used channels, but also promoting by train-to-client channels, e-commerce stores and marketplaces, etc. Here’s a broad enhance of makers attempting to effect merchandise and sell them globally, and it is no longer a sort that can recede tomorrow”.
The pickle, on the other hand, is that minute and medium-sized manufacturers don’t grasp the proper tool to fortify workflows obligatory to sell by a number of channels — and this is the attach Katana comes in. The scamper-and-play tool claims a superior UX designed namely to energy boutique manufacturing, together with efficiency supporting the workflows of contemporary manufacturers, i.e. inventory protect a watch on and optimization, and procuring materials, managing bill-of-materials, tracking prices and more. It also affords an API and integrations with well-liked e-commerce sales channels and accounting tools similar to Shopify, Amazon, WooCommerce, QuickBooks, Xero and others.
“We grasp built the world’s most self on-board-in a space manufacturing ERP, and that’s a mandatory differentiation between us and competitors,” explains Vilosius. “Implementation is so straight forward that more than half of Katana’s customers self-onboard. It takes much less than every week on moderate to receive Katana up and running, when compared to months for competitors”.
To illustrate of how a company might well exhaust Katana, imagine a boutique manufacturer the utilization of Shopify as their significant sales channel. As soon as configured, Katana pulls in orders from Shopify and knows whether or no longer the product is on hand so it is going to be shipped straight. If it’s unavailable, Katana displays if the obligatory raw materials wanted to assemble are in stock and by when the product might well be accomplished. “We handle the complete job from getting the raw materials in the warehouse to planning manufacturing actions, executing and transport when the product is accomplished,” says Vilosius.
Cue observation from Atomico accomplice Ben Blume, who joins the Katana board: “Atomico has repeatedly believed in the power of Estonian-built engineering and product, and as we got to know the team at Katana, we saw a familiar sample: a relentlessly product-focussed team with the unbelievable skill to create and allege from their customer’s level of understand, and an unwavering belief that a brand unique generation of manufacturers with tremendous solutions shouldn’t grasp to determine for much less than world-class technology to fortify them.”