Kim Kardashian has been hit with a end-and-desist letter over the assumed name of her recent beauty brand SKKN.
The truth TV huge name introduced in early July that she used to be shutting down KKW Beauty, the venture she launched in 2017, on 1 August and would be coming relief with a brand-recent brand.
Days later, it used to be reported that she had applied to trademark “SKKN” for use on haircare, cosmetics, skincare, and nailcare products, main many to imagine it often is the name of her brand.
Nonetheless, Kardashian’s trademark plans private now hit a snag. According to TMZ.com, lawyers for Beauty Concepts LLC private despatched a end-and-desist letter to her legal personnel, claiming that it has supplied salon and skincare products and services under its SKKN+ brand name, owned by Cydnie Lunsford, since July 2017.
Within the legal warning, got by the e-newsletter, Beauty Concepts’ lawyers assert the vast name has ripped off the firm’s name. They remark that Lunsford has invested time, money and effort to construct and promote SKKN+’s products and services over the years, and Kardashian’s use of the same name would trigger confusion in the marketplace.
Apart from to, Beauty Concepts officials filed a trademark software program for the SKKN+ brand in March, and operates a arena and social media handles that are very the same to Kardashian’s.
Responding to the letter, Kardashian’s lawyer, Michael G. Rhodes, urged TMZ: “We undoubtedly admire and toughen little companies, and our hat is off to Ms. Lunsford. Nonetheless the query at hand is one of trademark legislation and we’ve now not done the leisure deserving of legal action by her.
“We’re disappointed that she has chosen to mosey to the media involving that we were scheduling a name for day after currently, requested by her lawyer. So whereas disagreeing with the letter, we’re hopeful that we can tender issues over once all facets focus on.”
Kardashian, who also runs the shapewear mark SKIMS, has but to verify her beauty brand shall be known as SKKN.