Home South Africa Licence not renewed: that’s why HP Sauce is off South African shelves

Licence not renewed: that’s why HP Sauce is off South African shelves

Licence not renewed: that’s why HP Sauce is off South African shelves
The customary HP Sauce is not inclined to return to SA shelves.

Image: 123RF/Stuart Atton

Bigger than 28 million bottles of the iconic HP Sauce are consumed yearly internationally, but no longer in SA.

Followers of the brown sauce — many of them are now lamenting the disappearance from supermarket shelves of the acquainted Homes of Parliament bottles — will likely be sad to be taught that they aren’t inclined to return.

Early Newspaper

Pioneer Foods — now owned by PepsiCo — had been procuring, distributing and selling Lea & Perrins and HP Sauce below licence from Kraft Heinz, in SA, Botswana, Lesotho, Swaziland and Namibia for a long time, but those licences expired final Could well well and were not reviewed, acknowledged Mandy Murphy, foods govt at PepsiCo SA.

Nor will they be, she instructed TimesLIVE.

In its build for the Heinz Ketchup, she urged Wellingtons Gentle Ketchup. However, as diehard HP Sauce followers would notice, she had no change solutions for the brown sauce.

“I’ve been to every store in Durban North purchasing for HP Sauce — can’t internet it any place,” acknowledged Chookie Ingram on Durban North Neighbours’ Facebook page about a weeks ago. An identical fruitless searches internet been expressed by many others on such groups.

The Spar community instructed TimesLIVE on Thursday that there is HP Sauce stock in Spar Waterfall, but undoubtedly not for so a lot longer.

Woolworths offered a puny glimmer of hope for HP followers that another food firm might per chance well keep a deal to sell it in SA. “We proceed to observe for an change on where the licence will likely be awarded and we can restock products as rapidly as that it is likely you’ll perhaps presumably like of”.

However the merely news for of us that wept and wailed when Lay’s stopped making its Salt & Vinegar flavoured chips a three hundred and sixty five days ago is that they are relief on shelf — in Gauteng not lower than — albeit for a restricted time most effective.

Lay’s advertising and marketing director Agnes Kitololo acknowledged fair these days that the label had listened to its customers, “so we desired to present them another chance to love this distinctive flavour journey that the majority effective Lay’s Salt and Vinegar looks to present them”.

So why were they discontinued?

“Infrequently when positive flavours overtake others within the flee to be buyers’ favourite, then as a industrial we must internet tricky picks about which flavours to prioritise over others,” she acknowledged.

So the Salt & Vinegars will likely be relief, to coincide with the rollout of the firm’s Local Lay’s Uefa Champion’s League 2021 advertising and marketing campaign. They are already in stores in Gauteng, and shall be in coastal stores rapidly, a firm spokesperson acknowledged.

Asked if this became deliberate check of customers’ urge for food for the variant, to utter whether to reintroduce it permanently, she acknowledged: “No, it’s not a check — if gross sales are overwhelming, extreme thought will likely be given to resumption, but that is not now the concept.”

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Licence not renewed: that’s why HP Sauce is off South African shelves