Major League DJz, Elaine and DJ Lag are three of South Africa’s brightest talents and they have all excelled in the music industry in several ways. They will all form part of the roster of 54 artists, songwriters and producers selected to join the YouTube Black Voices Music Class of 2022.
Among the acts from the United States, United Kingdom, Australia, Brazil and Canada, eight are from Nigeria, South Africa and Kenya.
YOUTUBE BLACK VOICES MUSIC CLASS OF 2022
On the significance of the programme, YouTube’s Sub-Saharan head of music, Addy Awofisayo said the #YouTubeBlackVoices Fund is an opportunity to celebrate and nurture African artistry and help songwriters, producers and artists share their craft with global audiences.
“Black culture is expansive and ever-changing and YouTube Music is committed to celebrating that experience through music.”
Major League DJz note that the funding from YouTube will ensure that they continue their trajectory to take amapiano to the world.
“We will continue to travel and immerse everyone and anyone who crosses our path in this beautiful African sound,” said the twin DJs.
The 22-year-old singer took the world by storm with her debut EP Elements in 2019. The EP is still sitting comfortably in the top 10 R&B/Soul charts on Apple Music.
“I’m constantly inspired by my experiences and my deep love for turning my feelings into art. The fund will give me – a black South African girl – the platform to be heard, seen and celebrated on a global stage.”
DJ Lag is known as a fierce musician who has propelled the Gqom sound to international heights over the years. The KwaZulu-Natal-born DJ has worked with the likes of Beyoncé, Moonchild Sanelly, Kooldrink and Tyla.
DJ Lag joins the YouTube Black Voices Music Class as a songwriter/producer and says music is an extension of his personality.
“Everything that I am has been influenced by the need to express myself through music and my ambition to create almost a language to communicate my identity.”
“I would describe my sound as an African take on techno and a fusion of various genres with a taste of South African township life.”