Ho Chi Minh Metropolis-based Vietcetera, a digital medial network originally created for millennials and Gen-Z, will increase its aim demographic after getting $2.7 million in pre-Series A funding. The capital used to be raised over two rounds this year, led by media-focused mission agency North Deplorable Media.
Other investors included Streak-Ventures, Gojek’s company mission arm; East Ventures; Summit Media; Genesia Ventures; Hustle Fund; and Z Undertaking Capital, the corporate mission arm of Z Holdings, which is owned by SoftBank Neighborhood and Naver Company.
Vietcetera used to be based in 2016 by Hao Tran and Guy Truong and now claims an audience of 20 million customers month-to-month. Its advertisers include AIA Life Insurance, Google, Facebook, Nestlé, MasterCard, Vingroup and Tiki. Tran told TechCrunch that Vietcetera will additionally monetize by “prioritizing original squawk licensing and fashion.”
The network used to be first created for millennials and Gen-Z audiences who wished “squawk going beyond showbiz, sensational information and entertainment.” To wait on extra groups of readers, Vietcetera will initiate contemporary vertical brands in 2022 involved on females’s squawk, exact property and personal finance.
North Deplorable Media used to be based in 2013 by Marcus Brauchli, ragged lead editor of the Wall Road Journal and Washington Publish, and Media Vogue Loan Fund chief government officer Saša Vučinič to aid digital media startups in markets where mobile internet penetration is growing. Its other portfolio corporations include The Information Lens, Atlas Obscura, Rappler and Majarra.
Vietcetera’s contemporary funding will be ragged on squawk, including contemporary displays and podcasts, mobile app fashion, franchise and squawk licensing, and possible acquisitions.