The ODDTAXI TV anime Blu-ray campaign finished on September 30, soaring higher than anyone expected. While the “final” pre-order campaign bonus was at 3,000 orders, which was a figure of the taxi driver himself Odokawa, the final pre-order amount was 6,038, double that amount! The official Twitter account thanked fans in English and Japanese while the director Baku Kinoshita, drew a celebratory illustration.
Thank you for your continued support. pic.twitter.com/uUxurmLrnS
— アニメ「オッドタクシー」OFFICIAL (@oddtaxi_) October 1, 2021
— 木下麦 (@mugicaan1) October 1, 2021
The production committee for ODDTAXI was only going to produce 300 Blu-ray boxsets if all 300 were ordered, but now that over 6,000 has been ordered, and at a price point of 27,500 yen (US$248) each, means the production committee earned 166.045 million yen (US$1.494 million) from the campaign, not including production costs and the like.
ODDTAXI aired earlier this year on Japanese TV as an original TV anime series, with the series streaming on Crunchyroll at the same time. Crunchyroll describes the series as such:
This town should look familiar, but suddenly, it’s not. The taxi driver Odokawa lives a very mundane life. He has no family, doesn’t really hang out with others, and he’s an oddball who is narrow-minded and doesn’t talk much. The only people he can call his friends are his doctor, Gouriki and his classmate from high school, Kakibana. All of his patrons seem to be slightly odd themselves. The college student who wants to be noticed online, Kabasawa. A nurse with secrets, Shirakawa. A comedy duo, the Homosapiens… All these mundane conversations somehow lead to a girl who’s gone missing.
Source: ODDTAXI on Twitter
Daryl Harding is a Japan Correspondent for Crunchyroll News. He also runs a YouTube channel about Japan stuff called TheDoctorDazza, tweets at @DoctorDazza, and posts photos of his travels on Instagram.