OnePlus has gone thru a strategic shift in the closing twelve months or so. With the inaugurate of the Nord lineup, it has been ready to aggressively lengthen to unusual markets within Europe and India, all whereas raising tag awareness in the US – known to be a truly sophisticated market for Chinese OEMs to interrupt thru.
OnePlus factual introduced that its aggressive expansion is showing in its numbers. The company’s scream resulted in a 257% increase in number of shipments globally (including China, India, EU, and US) in the first half of of the twelve months. This in comparison with the identical timeframe closing twelve months.
The OnePlus Nord lineup is attributed to the increase in shipments. OnePlus claims it has sold better than 1 million Nord N devices since January and the US saw an outstanding increase of 428% YoY in H1 21. It seems that OnePlus has nestled itself into the top payment segment in the US since the midrange Nord lineup isn’t sold States aspect.
Meanwhile in Europe, OnePlus shipments grew by 301% YoY. In India, Counterpoint Be taught information unearths that in Q2 ’21 the company took 48% market a part of the top payment smartphone market segment. Finally, in China, where OnePlus most effective sells the 9 series, shipments grew by 124% YoY in H1 of this twelve months.
All of this is indeed graceful information for OnePlus. The company is growing very mercurial, even in the very-sophisticated US market. We’re concerned whether OnePlus is growing too mercurial and it can perchance presumably stretch itself too thin. Then again, now that the company has extra tightly integrated with Oppo, the company must be ready to sustain watch over the scream. We’re interested to examine if OnePlus will seemingly be ready to maintain this momentum.