Production of the Bravo apple, a new Australian variety famous for its dark burgundy skin and candy flesh, is tipped to soar one million kilograms on last year.
- Industry hopes to construct 50,000 tonnes of Bravo apples annually by 2035
- Fresh changes has seen more uses for 2d-grade Bravos
- New export licenses have been granted for Indonesia and the Heart East
Nonetheless industry players say the variety level-headed has a long way to hump in reaching longer-time length production targets of around 50,000 tonnes per year by 2035.
About 3,000 tonnes of first-grade fruit will probably be branded and bought on supermarket shelves below the Bravo label in 2021 — about 45 per cent more than the old season as plantings grow and timber mature.
Bravo national pattern manager Sean Engelbrecht said regardless of the significant growth year-on-year, production was level-headed in its infancy.
“I would say at this point we’re at our lowest point of production,” he said.
“There’s more work to be done in terms of meeting that final target.
“We want to find commercial, large scale growers invested into the variety, which we really feel is looking obvious.”
Extra fruit, much less waste
The WA authorities, which owns the variety, no longer too long ago lowered shade specifications for first rate fruit amid considerations from growers that too worthy product was going to waste.
Mr Engelbrecht said the changes would probably amount to 5-10 per cent increase in pack-out rates this season compared to 2020.
Pomewest president Mark Scott said the revised standards would mean higher returns for growers and more fruit on shelves.
“Now the revised specs will allow growers to find more back without impacting eating quality to the particular person.
“This may occasionally give growers far more self assurance in the variety longer time length. Anything which improves the growers’ bottom line and encourages them to reinvest and plant more of it and assist to carrier export markets.”
Total production is anticipated to reach between 4,000-4,500 tonnes this year, meaning around a quarter wouldn’t meet first grade specifications.
Beneath the changes, there are also more allowable uses for 2d grade fruit to be bought as Bravo.
“In old seasons we now have had to limit that to the general public, so food processors and mining camps – non-retail and non-metro,” he said.
“This season we have approval to sell them into retail in metro, provided or no longer it is in a pre-pack fabricate if its going into the same store as loose Bravo.
“This year there may be been a significant increase from both a specifications point of be aware however also from the allowable uses on these specifications for both top class and class two fruit.”
Fruit growing sturdy
Tom Sheehan grows apples at Donnybrook, about two hours south of Perth.
He said regardless of teething points, he was becoming more satisfied with the variety each season.
“I think getting the hang of growing this may be the major,” he said.
“As the apple progresses I’m becoming a fan and I’m all for planting more.
From timber to overseas
Mr Engelbrecht said the growing volume and increasingly stable production has enabled industry to establish new export markets in the Heart East and South-East Asia.
The WA authorities has approved shipments to Singapore, Dubai, Hong Kong, Malaysia, and Thailand.
Mr Engelbrecht said about 15 per cent of this year’s cleave would be exported however was a growing percentage of the market.
“Export has increased year-on-year by about three-fold so it level-headed represents rather a low percentage of our total break up, however the increase has been rather aggressive over the last three years,” he said.
“This is our sixth commercial season. It be handiest now that we’re starting to find ample volumes for supermarkets overseas to make an arranged offering and to find traction on it.”