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The subscription service has also dropped its most important-coloured branding in favour of a classy racing green hue to accept as true with an excellent time the fresh title.
The rebrand, which will possible be supported by a nationwide ad campaign, also heralds a alternate in its subscriptions which will now be referred to as ‘Memberships’ reasonably than ‘Passes’.
Be taught more: Zack Snyder’s Justice League to originate on NOW
Marina Storti, Managing Director at NOW, outlined the refresh: “NOW has repeatedly been the dwelling of quality leisure and our fresh tag evolution ensures that, even in a disturbing world, nobody misses out on the leisure they like.
“By transferring from NOW TV to NOW, we marry our world-class quality with wonderful simplicity. This immediacy creates a factual destination and neighborhood for those that like and are living for the finest leisure.”
The streaming service, which is provided within the UK, ROI, Italy and Germany, provides a necessity of contract-free Memberships allowing customers to purchase and safe the form of suppose they glance on a monthly basis.
Leisure, Cinema, Sports, Adolescents or hayu Memberships permits customers to movement straight across TV, cell, desktop and over 60 completely different devices from £3.99 a month.
Participants can also moreover beef up their ride with NOW Increase which provides rotund 1080p HD, Dolby Digital 5.1 Surround Sound and streaming on up to 3 devices straight away, for an extra £3 a month.
NOW TV was launched by Sky in 2012, designed as a platform for folk without fresh TV subscription programs, originally providing most fascinating motion photography. It added sports in March 2013, and then leisure channels in October the same yr.
With AT&T making plans to originate HBO Max internationally in due direction, Sky – and by proxy – NOW looks prone to lose its profitable pick up entry to to fresh HBO reveals in due direction, and is already ramping up its common output in response.
See: NOW TV’s most delightful March premieres