SMTOWN/YouTube/SM Entertainment/Capitol Tune Crew
Whether or no longer they’re jumping, popping, or jopping, SuperM are continuously on the disappear. Now, the Okay-pop supergroup is encouraging listeners to rep up and dance in the shoulder-shimmying tune video for the funky unique single “We Produce,” launched Friday (April 9).
Kicking off in a laundromat, the visible places the septet’s vital dancing chops on the forefront. Member Ten without peril jumps into the splits, while Kai glides without problems all over the stage; at any other moment, Designate and Taemin kick their toes to the beat in supreme synchronicity. In between the cleanly choreographed performances, the team retains the mood light and cheery as they sit up for his or her laundry to fabricate and play about a video games of pool and dominos with one any other. All of it culminates in a colourful fireworks existing because the artists abolish together on a rooftop in red and white bomber jackets.
The retro note is the tip result of a collaboration with the insurance protection company Prudential for the ‘We Produce Effectively Collectively’ campaign, which targets to “to aid other folks all over Asia to protect successfully and healthy, and beget relaxing doing it” in accordance to a press launch. The all-English lyrics leap on the side of this uplifting message as SuperM relief listeners to rep out and rep sure. And with a disco-infused melody and uncomplicated-to-prepare refrain choreography, it’s fair about impossible to resist the tune’s call to bop along. “Reach on now each person (Let’s all) / Bustle around in the sun (Let’s all) / Hump the vibe facet to facet / Now we’re havin’ relaxing,” the individuals instruct.
Talking referring to the tune in a press launch, SuperM said: “As the sector experiences great times on account of the pandemic, it is our ambition to unfold sure energy and abet as many other folks as seemingly to fabricate no longer appropriate appropriate physical successfully being, but mental wellbeing as successfully.” The importance of successfully being, wellbeing, and togetherness has continuously been a total thread at some stage in SuperM’s work since their debut in 2019. Their first album, Huge One, centered around the importance of unity, and in the final year the team has performed at both the World Health Group’s Huge Tournament for Psychological Health and Global Citizen’s One World: Collectively at Dwelling profit concert. Moreover to to shedding “We Produce,” SuperM and Prudential also announced they’ll serve more than one events at some stage in the year with a belief to educate followers referring to the importance of prioritizing one’s physical and mental wellbeing in the end too.