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The Toyota WiLL Vi: That Time A Carmaker, A Brewery And A Sweet Firm Made A New Trace

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The Toyota WiLL Vi: That Time A Carmaker, A Brewery And A Sweet Firm Made A New Trace

In the early noughties, Toyota made this queer-taking a study about automobile for a brand original formative years-orientated mark developed with loads of Eastern corporations

Toyota - The Toyota WiLL Vi: That Time A Carmaker, A Brewery And A Candy Company Made A New Brand - Used Cars

One in all the most uncommon automobiles Toyota ever made technically isn’t a Toyota at all. The unfamiliar, some may perchance most seemingly well well say ungainly puny beast you study about right here is the WiLL Vi, share of an queer joint-marketing venture created on the behest of loads of Eastern corporations. Pretty about a of them, the truth is.

Early Newspaper

The WiLL mark became supposed to target youthful consumers with products from Asahi Breweries (beer), Panasonic (fax machines, Minidisc players and tons extra moreover), Ezaki Glico (candy), the Kinki Nippon Vacationer Firm (vacation excursions), Kao (air fresheners) and Kokuyo (stationary). Toyota’s cease of the deal, as you’d request, alive to a automobile.

That's a fitting numberplate.
That is a becoming numberplate.

It made three automobiles going under the WiLL banner, starting with the Vi. The genuine Vitz supermini (known to us within the UK because the Yaris) became feeble as a starting level, upon which Toyota planted a retro-styled four-door body which appeared a puny adore a 2CV. Which any individual drew from memory. Having handiest viewed one once from very some distance-off.

It’s powered by a straightforward 1.3-litre 2NZ-FE naturally-aspirated inline-four producing 88bhp, using the entrance wheels by capability of a four-trek automated gearbox. A column-mounted shifter supposed Toyota didn’t must exertion with a decrease centre console share, taking into consideration the correct of a bench-model entrance seat association. The instrument cluster became, for some reason, positioned within the course of the chunky dashboard.

Toyota - The Toyota WiLL Vi: That Time A Carmaker, A Brewery And A Candy Company Made A New Brand - Used Cars

The Vi became sold completely in Japan, the build it didn’t invent a lot of an affect. Production lasted factual under two years, from early 2000 to uninteresting 2001. Toyota replaced it with the marginally less uncommon-taking a study about WiLL Cypha in 2002, while additionally producing the larger, Corolla-based completely mostly VS.

This two-automobile line-up lasted except WiLL became wound up in 2005, factual worried of five years after it became established. For Toyota, the WiLL automobiles successfully acted as forerunners to Scion, its longer-lasting formative years-oriented mark for the North American market.

Toyota - The Toyota WiLL Vi: That Time A Carmaker, A Brewery And A Candy Company Made A New Brand - Used Cars

The rationale we’re talking about this? There’s a rare opportunity to get preserve of one within the UK – supreme may perchance most seemingly well well possess to it’s good to possess one thing queer yet extremely straightforward and low-payment to trek. Remember of, right here is merely a Yaris in a routine dash smartly with.

The example viewed right here is up for on-line auction by capability of Car and Traditional, with virtual bidding opening on 29 March. The 2000-registered example has a mere 82,062 kilometres exhibiting on the clock (51,000 miles) and is a reasonably original import, having landed in Britain about 18 months ago.

Toyota - The Toyota WiLL Vi: That Time A Carmaker, A Brewery And A Candy Company Made A New Brand - Used Cars

The pastel red paintwork is in life like condition save for about a stone chips and some discolouration on share of the entrance bumper. Internal, the delightfully brown and beige internal looks to possess held as a lot as its 20+ years in existence very properly. Its pre-import historical previous is somewhat of an unknown, alternatively it has obtained service work since arriving right here. On the least, that’s no longer a nervousness brooding in regards to the main mechanicals.

It’s laborious to verbalize how a lot it may perchance most seemingly well well dash for, giving how commonly we study just a few WiLL Vi out there on the market within the UK. One became listed on eBay as a classifieds advert for £3000 earlier this month, however we’ve no plan if it sold for that sum.

Tempted?

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The Toyota WiLL Vi: That Time A Carmaker, A Brewery And A Sweet Firm Made A New Trace

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