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A shining fresh day for The Weeknd has dawned. On Sunday (August 1), the singer, whose given name is Abel Tesfaye, tweeted, “Fuck it… IT STARTS TONIGHT,” after which proceeded to tease a nearly two-minute trailer for his fresh note, the title of which has but to be launched.
The video begins with the digicam panning over an ocean horizon against a blazing red-orange sky as pulsing synths playing in the background. Specks of sunshine skim ahead and slowly, the sun will even be seen rising and getting bigger as the digicam grows nearer. A extensive beam of sunshine concludes the teaser with Tesfaye singing, “Take my hand.”
Support in Might well perchance furthermore just, Tesfaye hinted at the 2021 Billboard Music Awards, the achieve he impressively gained 10 awards, that a fresh period of tune would soon be coming in his transient acceptance speech. “I staunch wish to claim the After Hours are performed and the break of day is coming,” he said after winning the High Sizzling 100 Music award for his hit single “Blinding Lights.” The phrase “break of day” has been a constant sample in assorted interviews about his upcoming tune.
In his fresh interview with GQ, Tesfaye famous that a fresh album is forthcoming, admitting, “It’s the album I’ve constantly desired to carry out.” Tesfaye furthermore talked about feeling snubbed by the 2021 Grammy Awards, the achieve he curiously did now not receive a single nomination no topic getting a banner yr, announcing that his work wasn’t “staunch enough” for the Recording Academy’s requirements. He disagrees, and in consequence, he’ll proceed to boycott the awards.
“Everyone’s adore, ‘No, staunch assemble higher subsequent time.’ I will assemble higher, however no longer for you. I’m going to assemble higher for me,” he said.
When requested about how he’ll elaborate success for his subsequent album, he responded that it stems from the fervour he feels about sharing fresh artworks with the enviornment. “So the pleasure to carry out the next mission scheme that this one became once a success to me,” he said. “I wish to assemble this eternally. And even supposing I open up stepping into assorted mediums and various styles of expressions, tune will be staunch there. I’m no longer going to step far off from it.”
The Weeknd’s most fresh album, After Hours, released in 2020, debuted at No. 1 on the Billboard 200 chart the achieve it remained for four consecutive weeks. Lead singles “Heartless,” “Blinding Lights,” and “Build Your Tears” topped No. 1 on the Sizzling 100. After Hours is the Weeknd’s fourth No. 1 album and broke first-week gross sales records for an album in 2020.