Home Enterprise Tech This Week in Apps: One other App Store settlement, Apple asks to...

This Week in Apps: One other App Store settlement, Apple asks to personalize advertisements, Twitter launches Substantial Follows

This Week in Apps: One other App Store settlement, Apple asks to personalize advertisements, Twitter launches Substantial Follows

Welcome aid to This Week in Apps, the weekly TechCrunch series that recaps the most contemporary in mobile OS news, mobile applications and the overall app financial system.

The app industry continues to grow, with a legend 218 billion downloads and $143 billion in global client employ in 2020. Customers final year moreover spent 3.5 trillion minutes using apps on Android devices by myself. And in the U.S., app utilization surged earlier than the time spent watching are living TV. Currently, the moderate American watches 3.7 hours of are living TV per day, but now spends four hours per day on their mobile devices.

Early Newspaper

Apps aren’t good a manner to inch inactive hours — they’re moreover a stout business. In 2019, mobile-first companies had a combined $544 billion valuation, 6.5x increased than those and not using a mobile focal point. In 2020, investors poured $73 billion in capital into mobile companies — a determine that’s up 27% year-over-year.

This Week in Apps offers a manner to sustain with this fleet-moving industry in one put with the most contemporary from the enviornment of apps, including news, updates, startup fundings, mergers and acquisitions… and solutions about peaceable apps and games to try, too!

Operate you want This Week in Apps in your inbox every Saturday? Register right here: techcrunch.com/newsletters

Apple settles one more App Store antitrust case…but it’s peaceable winning the battle with developers

Netflix app icon iOS

Photo: TechCrunch

One other day, one more App Store settlement announced unhurried at evening in the hopes that newshounds will miss it. (Curiously, publishing press releases after 8 PM ET is an educated time to try to cowl the news, huh?)

PR theatrics apart, this week’s settlement is simplest a minor concession on Apple’s half that its aggressive anti-steering guidelines might perhaps perhaps maybe maybe also just be opinion to be anticompetitive. The corporate said it reached a settlement with Japanese regulator, the Japan Stunning Replace Price (JFTC), to alternate its insurance policies for “reader apps” that might perhaps perhaps maybe maybe allow them to point users to their bask in web situation. Yes, Apple literally had to be drug through an antitrust investigation to agree to allow a subgroup of developers the flexibility to add a link to an online situation inside their app.

Anybody celebrating this as a main win for developers wants to think again. Apple is peaceable winning this battle.

The rule of thumb alternate, which kicks in globally in early 2022, will simplest practice to “reader” apps, Apple says. Reader apps present safe true of entry to to bought screech, like books or audiobooks, or screech subscriptions, like streaming tune and video. The rule of thumb might perhaps perhaps maybe maybe also moreover practice to apps that supply safe true of entry to to digital magazines or newspapers. Think: Spotify, Netflix, Kindle and others. For certain, “reader apps” is a originate of made-up category Apple invented years in the past in hopes of forcing a earnings half, but instead forced some smaller apps out of business. But now, having this category permits Apple to abolish up recommendations that simplest practice to a subgroup of apps. That is a pair of forward thinking.

Historically, reader apps which bask in no longer wished to half subscription earnings with Apple (or that obtained stout ample to no longer need the in-app retract choice) bask in offered simplest a tag-in originate for existing subscribers on the house camouflage that appears in the beginning begin. Some moreover don’t supply any manner to retract their screech through the app itself, forcing users to determine out how to retract the screech they wish through the company’s web situation. Now they are going to finally negate, “right here is our web situation.” Extensive whoop, we knew the put Netflix.com used to be.

Overall, the iOS reader app skills from a client viewpoint has been a crappy one. It doesn’t “good work,” it’s a bother. It’s an annoyance.

Now, Apple says these apps will almost definitely be able to supply users a link to an online situation that launches inside their app so users can “bother up and put together their account.” Presumably, that might perhaps perhaps maybe maybe also include entering in price information — in spite of everything, as soon as the online situation is initiate, it would seem users might perhaps perhaps maybe maybe also navigate it freely, good? But Apple hints that this might perhaps perhaps presumably also just bask in particular recommendations about these links to attain, saying the company “will moreover serve developers of reader apps give protection to users after they link them to an external web situation to abolish purchases.” (Hopefully, Apple good methodology something like https is required, no longer that it’s planning to uncover developers how to scheme their bask in web sites and price processing.)

Apple critics largely panned the settlement, saying they wish better recommendations for everybody.

“This is a step in the distinguished direction, but it doesn’t resolve the difficulty,” said Spotify CEO Daniel Ek. “App developers favor clear, pleasing recommendations that practice to all apps. Our goal is to restore competitors as soon as and for all, no longer one arbitrary, self-serving step at a time. We are going to continue to push for a accurate solution.”

For whatever motive, Apple appears to favor to battle App Store antitrust complaints on a case-by-case foundation, instead of good rewriting its recommendations to even the playing field. That determination seems graceful obstinate, no longer to mention costly. But, up to now, it’s working. The changes emerging from these settlements up to now (including final week’s) are the very smallest of updates to App Store guidelines. Apple is ceding very puny ground right here.

But the fight is a long way from over. As soon as the JFTC ruling hit, news broke that Apple is facing one more antitrust negate in India over in-app payments. There are same instances underway in the EU, too, and U.S. lawmakers bask in been pursuing their bask in legislation, as successfully. Time will uncover.

Apple asks users to decide-in to its personalized advertisements

Does this seem pleasing?

Today, developers bask in to gift their users a pop-up field that asks in the occasion that they are going to tune their users, with alternatives like “Interrogate App no longer to Monitor” or “Allow.” Most users decline tracking. After Apple introduced this peaceable coverage, aka App Tracking Transparency (ATT), there used to be some pushback all the strategy in which through the indisputable truth that Apple didn’t bask in to phrase its bask in recommendations — even when it had an advertisements business of its bask in the put personalized advertisements had been switched on by default.

While Apple, to be clear, is simplest sharing its data in-apartment — and no longer, negate, with a third-safe together data dealer — it moreover used to be doing so without any originate of decide-out camouflage introduced to users who would preserve that data wasn’t gathered by somebody, you know, at all. 

Image Credit score: iOS 15 screenshot

Now, things are changing. In iOS 15, Apple has begun popping up a message that permits users to flip off personalized advertisements in the App Store and varied Apple apps. But wow, does it bask in loads of camouflage apartment to abolish its case. Now not simplest does Apple explain the many ways its personalized advertisements are significant to users, it moreover says its ad platform “doesn’t tune you” due to it doesn’t link the information it collects with varied data, nor does it half any for my half identifiable information with third parties.

But there is an argument to be made right here that Apple’s distinction between data-gathering all the strategy in which through a bother of first-safe together apps (Apple News, App Store and Stocks) and what it calls “tracking” — the put app data is shared externally, or combined with others — is a line in the sand that will not be any longer simplest about Apple’s client privacy mission, but moreover about harming varied ad-dependent businesses (like Facebook’s, naturally) in portray to boost its bask in.

Apple updates

  • Apple delays plans to roll out CSAM detection in iOS 15. Apple says this might perhaps perhaps presumably also just extend its CSAM detection tech in light of the feedback from customers and coverage groups. While everybody concurs that a plan to peek and legend CSAM is overall an educated thing, critics are all in favour of how the plan itself used to be constructed. They’re shy that it might perhaps perhaps maybe maybe also just be abused by authoritarian governments in the future, who would employ it to implicate innocent victims or to detect non-CSAM offers they find objectionable. (China comes to mind right here.) Apple says this might perhaps perhaps presumably also just now preserve end the time to abolish enhancements prior to releasing these “seriously main puny one safety parts.”
  • Apple’s Wallet app will soon be able to maintain your ID. The corporate said it now secured two states, Arizona and Georgia, to bring digital driver’s license and whine IDs to the app. Connecticut, Iowa, Kentucky, Maryland, Oklahoma and Utah are anticipated to phrase. The TSA will allow you to present your digital pockets by tapping it on an id reader, same to how Apple Pay works.

Android updates

  • Android apps will not be any longer going to bustle on Windows 11 when the peaceable OS launches on October 5. Even even when reduction for Android apps used to be touted as certainly one of Windows’ greatest peaceable parts, Microsoft said this might perhaps perhaps presumably also just simplest start previewing the feature in the “coming months.”


Image Credit score: Instagram

  • Instagram is kicking off a are living shopping match on September 1. Instagram’s 10+ Days of Dwell Shopping will feature occasions with Selena Gomez, Kacey Musgraves, Lil Yachty and varied surprise visitors, and might perhaps perhaps maybe maybe just be learned in the “Dwell” part in the Shop tab. Participating producers include Out of doorways Express, Hologear, Peloton, DragunBeauty, Aveda and others.
  • Time spent in shopping apps grew 49% year-over-year in the first quarter of 2021, experiences App Annie. The original mobile client is for the time being spending $88 every time they portray from a shopping app. By Can even 2021, Android users averaged 2 billion shopping hours per week — up 51% from pre-pandemic phases.


  • China’s Twitter-like app Weibo bans stock-tip accounts with millions of followers in an effort to regulate to Beijing’s peaceable recommendations all in favour of removing screech that immoral-mouths China’s financial markets or misinterprets domestic insurance policies or financial data.
  • Indian digital payments company launched Pulse, a free product that offers insights into the digital payments market all the strategy in which through Indian states, districts and over 19,000 postal codes.
  • PayPal is exploring a stock-trading provider for U.S. customers, according to a CNBC legend. The corporate employed Prosperous Hagen, previously of Ally Invest, to lead the peaceable division. It’s no longer going that the provider will begin this year, CNBC said, citing undisclosed sources.


  • Twitter launched Substantial Follows, allowing users to subscribe to popular creators by using in-app purchases for unfamiliar screech. But the plan is chaotic on the App Store, as every Substantial Alter to is listed as an individual IAP. The App Store can simplest gift 10 IAPs, due to there are too many alternatives accessible. There’s obtained to be the next manner to attain this.
  • Twitter moreover launched Safety Mode to a exiguous neighborhood on iOS for feedback and testing. The feature lets users give protection to themselves from harassment by swiftly blocking accounts for seven days that ship mistaken language or ship repetitive, uninvited replies.
  • LinkedIn is shutting down Stories. The Microsoft-owned business networking platform informed advertisers they’ll need to regulate their ad campaigns when the format leaves the platform on September 30. Instead of Stories, LinkedIn will pursue quick-originate movies instead, it says.
  • TikTok added instructional sources to its app to serve of us using its Family Pairing parental regulate feature better know the model to serve kids navigate their digital existence.
  • TikTok launched a brand peaceable Creator Marketplace API that permits influencer marketing companies the flexibility to faucet into first-safe together data from the social video app, including things like target audience demographics, train trends, most interesting-performing movies and accurate-time campaign reporting (e.g. views, likes, shares, feedback, engagement, and many others.) Alpha testers include Captiv8, Influential, Whalar and INCA.
  • Facebook said a glitch in its ad platform induced it to ship irascible campaign data to advertisers — an instance of how Apple’s privacy recommendations bask in impacted the adtech industry.
  • Instagram is requiring users to half their birthday with the company. The app will now start popping up a notification that asks you to add your birthday to “personalize your skills.” But the instructed can simplest be pushed apart a handful of times prior to becoming a requirement. Instagram says it wants this information to aid with its peaceable safety parts aimed toward younger users, including the teen privacy protections it just nowadays added.

Image Credit score: Instagram


  • Mobile messaging app Telegram has topped 1 billion downloads, according to data from Sensor Tower. The app, launched in 2013, handed the milestone final Friday. India makes up 22% of Telegram installs, followed by Russia (10%) and Indonesia (8%). In the first half of 2021, the app saw 214.7 million installs, up from 133 million in H1 2020.
  • Telegram moreover expanded its livestream feature to reduction an infinite preference of viewers, up from the prior restrict of 1,000.
  • Google’s Messages app is redesigning its attachment menu’s UI, which previously opened a scrollable listing with quite loads of carousels. It now reveals a four-huge grid that expands to preserve end in extra apartment as you scroll, with buttons for GIFs, stickers, files, put, contacts and extra.

Streaming & Entertainment

  • Clubhouse added reduction for spatial audio to give listeners a feeling that they’re in truth hanging out are living with a neighborhood of oldsters. To abolish this conceivable, the company is integrating licensed code from Second Lifestyles creator Philip Rosedale’s spatial audio company High Fidelity and blending it with its bask in custom audio processing.
  • YouTube Song says it has surpassed 50 million Song and Top class subscribers, including those on trials.


  • Tinder says day after day swipe train this summer season used to be up 13% and messages had been up 12%. Conversations had been moreover 38% longer, when in contrast with April, Can even and June 2020. And 76% of gaze respondents went on extra dates when in contrast to final summer season.

Well being & Fitness

  • Meditation and mindfulness app Restful has topped 100 million downloads, solidifying its space as the enviornment’s most downloaded meditation app. The app used to be moreover the No. 1 Well being and Fitness app on iOS (July 1, 2010-August 21, 2021) and Android (January 1, 2012-August 2021).
  • Strava’s iOS health app makes its Beacon put-sharing safety feature accessible to all users totally free, instead of simplest to paid subscribers. Launched in 2016, Beacon permits users to half their are living put with up to three folks who can tune you unless you’re finished with your train.


Image Credit score: Flipboard

  • Flipboard added newsfeed personalization tools that allow you to personalize your bask in house feed, aka the “For You” online page, to your bask in interests. This has been a top request from users, who wished to dial down the extent of politics and varied immoral news about present occasions in their feeds.

Govt & Coverage

  • WhatsApp used to be fined $267 million for breaching Europe’s GDPR. The messaging app had been under investigation by the Irish DPC, a leading data supervisor in the EU, since December 2018. The regulator learned that WhatsApp failed to totally inform its users what it does with their data, and gave the company three months to attain into compliance with quite loads of provisions of Europe’s privacy law. A WhatsApp spokesperson said the determination would be appealed.
  • The grace duration for compliance with the Age Appropriate Assemble Code (aka the “Teens’s Code”) has ended. App makers offering digital services and products that are likely to be accessed by early life now need to be certain that that a high level of privacy is applied by default to users’ accounts, and geolocation and profiling ought to be off by default. The code moreover says app makers must peaceable present parental controls while early life obtain age-appropriate information about those tools. “Dismal patterns” are moreover now forbidden.

Safety & Privacy

  • The FTC bans spyware and spyware maker SpyFone, an Android stalkerware app that used to be marketed under the guise of parental regulate, but used to be most ceaselessly ancient by adults to watch on their partners. SpyFone secretly gathered data on other folks’s physical actions, cellular phone employ and online activities. The corporate will moreover be required to negate victims the put the app had been installed on their devices.
  • Mozilla VPN, its non-public VPN that works all the strategy in which through desktop and mobile devices, carried out a security audit from cybersecurity firm Cure53 in Berlin. The audit learned two medium and one high-severity subject, all of which bask in now been addressed.
  • A WhatsApp vulnerability learned by Test Point might perhaps perhaps maybe maybe even bask in allowed a hacker to be taught sensitive info from WhatsApp’s memory. The exploit, on the opposite hand, used to be complex and has now been mounted.

💰 Neobank Point raised $46.5 million in Collection B funding, led by existing investor Peter Thiel’s Valar Ventures. Point offers an online account, debit card and banking app for $49 per year.

💰 Callin, a brand peaceable “social podcasting” app from extinct PayPal COO and Yammer CEO David Sacks, raised $12 million in Collection A funding, co-led by Sequoia, Goldcrest and Craft Ventures, the put Sacks is a founder and accomplice. The app competes with Clubhouse and Twitter Spaces, but permits users to download a recording that might perhaps perhaps maybe maybe also moreover be edited into a podcast.

💰 French grocery supply provider Cajoo raised $40 million in a Collection A round led by grocery store huge Carrefour. The deal permits Cajoo to preserve end good thing about Carrefour’s purchasing group, making extra products accessible to Cajoo customers. Cajoo for the time being has extra than 100,000 customers all the strategy in which through 10 cities in France and operates 20 darkish stores.

💰 Social commerce app Flip raised $28 million in Collection A funding led by Streamlined Ventures for its app that combines are living commerce and accurate customer critiques. The corporate claims 1 million downloads and shipped out 30,000 orders in the final quarter.

🤝  Playtika Holding Corp., the maker of games like Bingo Blitz and Slotomania, is buying 80% of Finland’s Reworks Oy, the maker of a apartment-decorating sport, Redecor. The $400 million deal permits Playtika to manufacture the steadiness for as worthy as $200 million extra in 2023, if earnings meet an agreed-heading in the true direction. If no longer, Playtika can retract the remaining half for $1. This is Playtika’s first acquisition as a public company and eighth overall, and might perhaps perhaps maybe maybe just bring ~$30 million in sales to Playtika this year.

💰 U.Good satisfactory. diet and standard of living coaching app Oviva raised $80 million in Collection C funding, co-led by Sofina and Temasek, for its provider that targets to empower users to alternate their diet habits and beef up their health, with a particular focal point on treating weight problems and health prerequisites like Kind 2 diabetes. The corporate sells to health insurance companies or publicly funded health services and products, which then refer or present Oviva to their bask in customers.

💰 Amsterdam-essentially based supply startup Borzo (previously Dostavista), which focuses on emerging markets, has raised $35 million in Collection C funding in a round led by UAE-essentially based investor, Mubadala. The provider, accessible by using a mobile app, has 2 million users, 2.5 million couriers and operates in 10 nations, including Brazil, India, Indonesia, Korea, Malaysia, Mexico, the Philippines, Russia, Turkey and Vietnam.

💰 No-code tool Anima raised $10 million in Collection A funding. The provider lets designers add from Figma to bask in their work changed into into code, including reduction for React, Vue.js, HTML, CSS and Sass. The platform now has 600,000 users, up from 300,000 final October.

🤝 Family safety and communication app Lifestyles360 carried out its acquisition of wearable maker Jiobit on September 1. The corporate plans to integrate Jiobit into its offerings, and allow kin to tune Jiobit users (or pets), through the mobile app.


Image Credit score: Clay

Clay is a brand peaceable negative-platform app (web, mobile and desktop) that permits you to better put together your relationships, both business and personal. The provider is something of a client-grade CRM. That is, it’s no longer about a sales pipeline, it’s about better recalling who you met, how and when, and varied main main points. This information might perhaps perhaps maybe maybe also moreover be precious to you earlier than meetings and varied networking occasions, business appointments or many different eventualities. The plan is designed to be flexible ample that it’s miles going to work for a diversity of employ instances — up to now, it’s been ancient by lecturers, veterinarians, political candidates and others. The corporate, backed by $8 million in seed funding, is encrypting data, but in the waste plans to allow the information to be housed in the community on users’ machines, extra just like the Apple mannequin. The app, on the opposite hand, is dear — it’s $20/month for the time being, however the company hopes to bring that down to a freemium mannequin over time.

Read the stout evaluate right here on TechCrunch.


Image Credit score: Playbyte

A startup known as Playbyte needs to grow to be the TikTok for games. The corporate’s newly launched iOS app offers tools that allow users to abolish and half easy games on their cellular phone, in addition to a vertically scrollable, stout-camouflage feed the put that you just can maybe maybe presumably play the games created by others. Also like TikTok, the feed turns into extra personalized over time to attend up extra of the kinds of games you adore to play. At its core, Playbyte’s sport creation is powered by its lightweight 2D sport engine constructed on web frameworks, which lets users safe games that might perhaps perhaps maybe maybe also moreover be swiftly loaded and played even on gradual connections and older devices. After you play a sport, that you just can maybe maybe presumably like and narrate using buttons on the distinguished aspect of the camouflage, which moreover very a lot resembles the TikTok peek-and-feel.

At begin, users bask in already made a diversity of games using Playbyte’s tools — including simulators, tower defense games, fight challenges, obbys, kill mystery games and extra. The app is a free download on iOS.

Read stout evaluate right here on TechCrunch.

This Week in Apps: One other App Store settlement, Apple asks to personalize advertisements, Twitter launches Substantial Follows