Posted by Jason Cartwright
July 2, 2021
TikTok believe been trialing 3 minute TikToks for a whle now and today they made that legitimate, making it accessible globally.
The traditional 1 minute TikTok videos equipped a astronomical time box to procure obvious content creators had been efficient in handing over content, as to clutch your attention. Even supposing content wasn’t the most wonderful factor you’ve seen on the acquire, knowing it will possibly well presumably only be 60 seconds max, meant we continuously let it play out. It is going to be inspiring to eye how many creators originate to leverage the longer content.
TikTok says this paves the near for even richer storytelling and entertainment on TikTok. I’ll admit, there are some tricks and tricks videos that conclude purchase you and you’d settle on they had been longer.
Creators are already smartly-versed in weaving multi-section stories together on TikTok (all of us know the phrase, “adore and notice for section 3”) however we continuously hear from creators that they’d indulge in actual quite of more time to elevate their cooking demos, elaborate beauty tutorials, educational lesson plans, and comedic sketches to existence with TikTok’s creative tools.
With longer videos, creators will believe the canvas to manufacture contemporary or expanded kinds of content on TikTok, with the flexibleness of quite more house. Over the arriving weeks, we’ll be rolling out the option to manufacture longer videos to everyone on TikTok, giving our world group the flexibleness to film, add, and edit videos up to 3 minutes in measurement straight within TikTok.
Once ready, you’ll procure a notification that longer videos are now section of your creative toolbox.