The ONE Campaign, UNICEF and the African Union have launched a fresh TikTok marketing campaign, to counter misinformation about COVID-19 vaccines on social media.
The fresh initiative – below the hashtag #MythOrVax – targets to dispel myths and steady inaccurate information about COVID-19, whereas addressing ongoing fears and concerns and raising consciousness about the importance of vaccinations. Allotment certainly one of the marketing campaign, which is initiate to the general public, kicks off with a Quiz that assessments TikTok users’ information of COVID-19 vaccines.
Amid the soundless COVID-19 surge in Africa, a Might perhaps well 2021 watch performed by Geopoll shows that most efficient 48% of of us in the course of six main African countries would take the chance to find the vaccine honest away if it modified into obtainable. This figure is down from 62% in November 2020, additional illustrating the affect of continued negative information about the vaccine. While the low vaccination rates in Africa are predominantly attributed to puny availability and supply bottlenecks, low vaccine self belief in the continent threatens to undermine the fight against the pandemic.
The second portion of the UNICEF and AU marketing campaign begins on September 4, where the organisations behind this marketing campaign will bring together prominent African celebrities and consultants equivalent to, Yemi Alade, Pearl Thusi, Sauti Sol, Maps Maponyane, Dr. John Nkengasong, Director, Africa Centre for Illness Management and Prevention), Dr. Salim Abdool Karim, First fee-Vice Chancellor, College of KwaZulu-Natal and CAPRISA Professor for International Smartly being in the Department of Epidemiology, Columbia College and Lwazi Manzi, Head of Secretariat of the AU Price on COVID-19, to focus on concerns in the course of the dearth of vaccine self belief in Africa and what’s obligatory to support finish the COVID-19 pandemic.
Commenting on the want to counter misinformation and support vaccine self belief and uptake, Edwin Ikhuoria, Africa Govt Director of the ONE Campaign acknowledged:
“While the upward push of vaccine hesitancy is no longer fully an African phenomenon, its effects on the continent are particularly damaging given the low vaccination rates attributable to supply constraints and behind roll outs. As Africa continues the fight to salvage and administer lifestyles-saving vaccines, it’s crucial that all stakeholders actively deal with the misinformation and disinformation on vaccines which fuels hesitancy. Failure to intention so threatens to cripple Africa’s pandemic response.”
“Kids in Africa have many questions about COVID-19 vaccines,” acknowledged Mohamed Fall, UNICEF Regional Director for Jap and Southern Africa. “Their look for vaccine-connected solutions is regularly online where they are met with a deluge of information, including misinformation and rumors. The ‘Story or Vax’ initiative can support to additional opt young of us in learning about COVID-19 vaccines and to elaborate among the approved misconceptions that are circulating.”
Prudence Ngwenya, Head of the Childhood Pattern Division at the African Union Price, speaking about the importance of mobilising early life towards curbing the unfold of misinformation acknowledged:
“We’re very excited to initiate a marketing campaign that addresses vaccine hesitancy with our partners. Our position as the Childhood Division at the African Union Price is to mobilise young of us and intention an enabling atmosphere for them to beget certain actions. COVID-19 definitely disrupted masses of our lives and with the construction of vaccines in the course of the sector plenty of the real fact has gotten lost in the skepticism, so we opinion this is able to well be a astonishing opportunity to steady some myths and in the technique intention exciting and memorable command that will resonate with Africa’s early life”.