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United just sent JetBlue a shot across the bow with a new route to London on its ultra-top rate jet

United just sent JetBlue a shot across the bow with a new route to London on its ultra-top rate jet
  • United Airlines is adding a new route between Boston and London later this year.
  • The start date is quiet unknown as travel between the international locations is proscribed due to the pandemic.
  • JetBlue Airways, which just expanded a partnership with American Airlines, will also soar to London this year from Boston.

United Airlines is rising its transatlantic presence later this year with a newly-announced route between Boston and London, UK.

Only one daily flight will aid the route with an in a single day evening departure from Boston Logan International Airport at 10: 00 p.m. arriving at London’s Heathrow Airport the next morning at 9: 35 a.m. The return flight then departs London at 5: 00 p.m. for a 7: 30 p.m. arrival in Boston.

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“We are jubilant to offer travelers a convenient, non-stop option between Boston and London with this addition to our global community,” Patrick Quayle, United’s vice chairman of international community and alliances, said.

Operating the flight shall be United’s Boeing 767-300ER, a wide-physique aircraft, with an ultra-top rate three-class interior. Passengers shall be able to elevate from the airline’s Polaris industry class, Top class Plus top rate economy class, and economy class.

The route is geared towards industry travelers with 46 industry class seats available in a cabin that takes up most of the plane. All seats in industry class are totally lie-flat and feature United’s Saks Fifth Avenue bedding to acquire the most sleep on the crossing.

The top rate-configured Boeing 767 is the same aircraft that United planned to exercise for its relaunch of transcontinental flights between New York’s John F. Kennedy International Airport and the West Coast cities of Los Angeles and San Francisco. That similarly top rate service, nevertheless, has been pushed back twice already till at least March.


Flying the pleasant skies?

A new Boston-London route is an irregular addition for United, which rarely strays from its intercontinental hub-and-spoke route community with these forms of point-to-point routes. All of the airline’s mainland US-originating intercontinental flights in 2019, for example, departed only from United hubs in Newark; San Francisco; Chicago; Washington, DC; Los Angeles; Houston, Texas; and Denver, Cirium data reveals.

United has been making shifts by offering additional flights to Florida and Latin America from non-hubs, nonetheless that is a first for an intercontinental route addition in the direction of the pandemic.
And whereas United’s conventional slogan may be “approach soar the pleasant skies,” the skies above the north Atlantic Ocean are about to acquire a lot extra antagonistic for one airline. The new route comes just as competitor JetBlue Airways plans to launch its first-ever non-stop flights to Europe, from Boston and New York.

JetBlue was forced to delay the route launch due to the pandemic nonetheless quiet has plans to launch London flights in 2021, just two years after the announcement was made. The airline’s goal is to disrupt fares on the route by introducing a low-value, high frills option total with a new Mint industry class seat and service offering.

United’s announcement also comes just days after JetBlue and American Airlines announced an expanded partnership that sees the world’s largest airline pre-pandemic and New York’s “hometown airline” partner on new routes, schedules, and frequent flyer programs, among others. JetBlue will not be any longer joining American’s transatlantic partnership with European airlines.

And whereas United has answered the call to soar from Boston to London, was London actually calling?

Americans arriving in the UK are subject to mandatory quarantine, hindering travel between the two international locations. Most Britons, similarly, cannot enter the US due to travel restrictions dating back to March 2021 when conventional President Donald Trump closed American borders to Europe and later Ireland and the UK to stem the spread of coronavirus.

United, for its part, has been pushing for a travel bubble between the US and London and has even trialed COVID-19 free flights between Newark and London thru the exercise of pre-departure testing. But with restrictions no longer slated to elevate anytime soon, it remains to be considered when this flight will actually launch.

“We can continue to monitor the demand recovery and travel restrictions as we finalize a start date for this service later in 2021,” Quayle said.

United just sent JetBlue a shot across the bow with a new route to London on its ultra-top rate jet