Comcast chief Brian Roberts is exploring fresh options for the company’s push into streaming, raising the idea of a possible tie-up with ViacomCBS or acquisition of Roku, according to a Wednesday report from The Wall Road Journal.
A Comcast spokesperson advised CNBC the report was pure speculation.
Separately, Roberts is reportedly working to rival Roku and Amazon in handing over streaming apps to televisions. The company is working with Walmart and Hisense, a Chinese manufacturer, to absorb smart TVs that may be on the market later this year, according to the Journal.
The TVs would reportedly race software developed by Comcast. Amazon and Roku have similar partnerships with TV companies admire Insignia and Toshiba, for example, which promote TVs that race software powered by the companies and present consumers mercurial access to popular streaming apps.
The platform would also heavily promote NBCUniversal’s streaming app, called Peacock, according to the report.
The Wall Road Journal reported that Peacock, while profitable when it comes to generating advertising earnings, is far at the back of diverse streaming leaders when it comes to subscriptions. Fewer than 10 million customers reportedly paid for the carrier as of May. For comparison, Netflix reported 208 million subscribers as of its first quarter.
Disclosure: Comcast owns NBCUniversal, the parent company of CNBC.