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Williams-Sonoma CEO refocuses on in-store traffic after a surge in online sales last year

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Williams-Sonoma CEO refocuses on in-store traffic after a surge in online sales last year

Williams-Sonoma shares jumped to contemporary highs Thursday after the home goods retailer posted better-than-expected results for its fourth quarter.

The company’s e-commerce business played a key position in growing sales to make up for misplaced business in physical stores. But CEO Laura Alber is anticipating a strong restoration in brick-and-mortar sales as the U.S. economy emerges from the pandemic.

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“The store traffic’s coming back,” she said on CNBC’s “Mad Money.” “I think of us don’t realize the upside we have in retail.”

Williams-Sonoma, known for selling products for the kitchen, generated $2.3 billion in revenues in its most up-to-date quarter that ended Jan. 31. It was the third-straight quarter of year-over-year increase, following a dip in sales early last year when sweeping Covid-19 lockdowns took enact.

The San Francisco-based retailer also reported elephantine-year results from its 2021 fiscal year. Despite pandemic-era business disruptions, the company had its handiest year of increase in almost two decades.

Online sales grew 45% during the fiscal year, compared to a 24% fall in in-person sales. Silent, Alber said the company won’t hand over on its brick-and-mortar strategy.

“We talk about e-commerce, and that will likely be our increase, but this retail restoration is a mountainous part of the checklist as well,” she said.

Shares of Williams-Sonoma popped 18.46% on Thursday, closing at $161.57.

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Williams-Sonoma CEO refocuses on in-store traffic after a surge in online sales last year