“We’re not a DNS company, no matter the name, and no matter all the pieces we’re talking about,” NS1 founder and CEO Kris Beevers says.
That would also simply sound counter-intuitive, on condition that the company’s flagship product offering is actually called Managed DNS. The issue and the issue NS1 in actuality solves this day goes a lot deeper, and by positioning itself as being about more than DNS, the company helps to distinguish itself against what is, by any measure, a if truth be told commoditized technology.
Across its product portfolio, NS1 leverages info and injects instrument-outlined intelligence, automation and exact-time decisioning policy to lead and optimize web site visitors on the DNS layer.
NS1 appears to be like to be to be like at DNS in another plan from the competition: It doesn’t take into consideration it as factual a conduit to join web site visitors; as a substitute, DNS is treated as a routing system that can order web site visitors very successfully.
Across its product portfolio, NS1 leverages info and injects instrument-outlined intelligence, automation and exact-time decisioning policy to lead and optimize web site visitors on the DNS layer, Beevers says. It does all this by a core technology acknowledged as the filter chain, and it is foundational to NS1’s fresh success.
In the primary portion of this EC-1, I spoke about how Beevers wrote 22 lines of code to sketch out that filter chain technology, bringing NS1 to life. I could now trace at how the company has expanded beyond DNS into what’s acknowledged as DDI, a key technology stack for managing internal networks internal firms. We’ll moreover discuss NS1’s initiating-supply efforts, and why experimentation stays a bedrock precept of the company’s engineering culture.
Managing exterior web site visitors: DNS and active web site visitors administration
“One thing that I could allege very fundamentally to our team and to our customers available within the market is, we’re not here to manufacture DNS better; we’re not here to manufacture DDI better, which is another realm that we play in now,” Beevers said. “We’re here to flip those technologies into leverage to resolve a lot bigger issues that equate to connecting applications with an viewers more successfully, at better scale, riding better performance and experiences with security and reliability.”