Korean publications citing analytical agency Kiwoom Securities report that Samsung is dissatisfied with the sales of the Galaxy S21 generation. The early expectations had been that the series will doubtless be a hit, nonetheless that didn’t pan out.
In the first six months of availability, the S21 items enjoy sold a complete of 13.5 million units. That’s 20% beneath what the Galaxy S20 generation managed within the identical time-frame and a whopping 47% less than the S10 generation.
Right here’s a chart from Counterpoint Research, which reveals the month-by-month sales of Galaxy S series going support to the S5:
For the period of the first month of availability the S21 flagships sold 590,000 units on their dwelling turf in Korea. That used to be the absolute top since the Galaxy S8, which moved 620,000 units within the first month. Global sales for the first month had been a tiny more than 1 million units, the 10 million mark used to be reached 5 months after the S21 series launched.
The company is reportedly making a wager on the Exynos 2200 – the first cell chipset with an AMD RDNA GPU – to restore hobby within the Galaxy S series flagships. This GPU is anticipated to be 30% sooner than the brand new Mali GPU within the Exynos 2100 and it could well doubtless beat the Adreno contained within the upcoming Snapdragon 898. Of direction, staunch world performance and whether it restores person hobby within the series are questions for subsequent year.
This year, and not using a Galaxy Demonstrate coming within the second half, Samsung will rely on the fresh foldables to raise the excessive conclude. And Samsung is struggling within the excessive conclude.
The company shipped 58 million smartphones in complete at some point of Q2 of this year, up from 54 million units the identical quarter final year. But if S21 sales faltered, it manner the amplify came from entry-stage and mid-fluctuate units.
One more pain is that Xiaomi is catching up. The maker already surpassed Apple to alter into the second biggest smartphone maker in Q2 with 53 million units sold at some point of the second quarter.